Industry Video Advertising Website www.extremereach.com Founded 2008 Type of business Private | Key people John Roland, CEO Headquarters Needham Number of employees 800 | |
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Founder John Roland
Tim Conley
Daniel Brackett
Patrick Hanavan Services Advertising distribution and management | ||
Necn interview with john roland extreme reach 082113
Extreme Reach is an American digital media and software as a service company based in Needham, Massachusetts. It provides a cloud-based, SaaS platform for video advertising and is considered one of the leaders in the field in North America. It uses software to manage the delivery of video ads for various agencies, online publishers, and television statements, and also measures advertising campaigns through analytics. The company was ranked #171 on Inc.'s list of fastest growing private companies in 2013.
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History
Extreme Reach was formed in 2008 by co-founders John Roland, Tim Conley, Daniel Brackett, and Patrick Hanavan. The founders were originally from FastChannel Network, a video advertising startup that was purchased by DG in 2006. The company raised an initial $1.5 million in a Series A round of financing in 2009, landing seven Fortune 500 companies as clients. By late 2009, the company planned to expand with new offices in New York, Chicago, and Los Angeles. By 2010, Extreme Reach had doubled its number of employees to approximately 100 and had raised a total of $11 million from venture capital investors.
Acquisitions and partnerships
Extreme Reach made its first notable acquisition in 2012 with the purchase of the company Spotlight Business Affairs, Inc., a commercial rights management and payment company. As of 2013, Extreme Reach had raised approximately $60 million, inducing $51 million in funding from Spectrum Equity, a Boston, Massachusetts based private equity firm. It had only used $5 million of the total funding by 2012 and had announced that it planned on several acquisitions in the next couple of years.
In late 2013, Extreme Reach purchased publicly traded DG for a reported $485 million, an Irving, Texas based provider of digital media services and former competitor who purchased FastChannel Network. It purchased the company's television advertising business while the remainder of DG was spun off into a new company called Sizmek, Inc. (NASDAQ: SZMK). The acquisition of DG was valued at half a billion dollars with financing coming from JP Morgan. With the acquisition, Extreme Reach grew to deliver television ads to over 9,000 clients throughout North America. After the acquisition, Extreme Reach grew to 800 employees, up from approximately 230, and quadrupled revenues.
Extreme Reach continued to expand in 2014 with the acquisition of BrandAds, Inc. The acquisition of BrandAds allowed it to provide clients with real-time video ad measurements. It also retained all of the employees of the California-based BrandAds.
In May 2014, Extreme Reach partnered with Group IMD, a leading global advertizing distribution company. The partnership created the largest delivery system for television commercials globally and allowed clients to manage content through a single point of service.