Industry Hospitality Parent Swayfields Headquarters Lincoln, United Kingdom Type of business Private | Area served England Website Extra MSA Founded 2000 | |
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Key people Stephen Spouge, Owner/Director,
Robert Wade, Chairman | ||
Extra MSA Services Ltd is a company which operates 9 motorway service stations in the United Kingdom, mainly on primary routes. It is based at Beaconsfield services, previously being in the centre of Lincoln. It is also known as Extra MSA Forecourts Ltd.
Contents
- Market position
- Service stations
- Petrol stations with basic services
- Future stations
- Restaurants
- Coffee houses
- Retail outlets
- Petrol stations
- Hotels
- References
Many of the brands at Extra locations including 'M&S Simply Food', 'Costa' and 'Greggs' are operated by Moto, the UK's largest service area operator and Extra's biggest competitor.
Market position
Extra is the fourth largest service station operator in the UK behind Moto (1st), Welcome Break (2nd) and RoadChef (3rd). It came into operation after the government deregulated motorway services to encourage more competition and its first site opened in December 2000, at Cambridge. Peterborough opened in January 2001 and Baldock in July 2001.
Service stations
Extra developed its first three service stations at a cost of £60m. The parent company was set up in 1992 by Stephen Spouge, who is now Chairman. Its service stations are designed by Nash and Partners of West Sussex. The fuel reservoirs are built by WEFCO of Gainsborough. It originally planned 17 service stations and currently operates a total of 9 service stations, and 2 petrol stations at competitor owned sites:
Petrol stations with basic services
Future stations
Extra is currently the fastest developing service station operator in the UK with three areas opening, one each year up to 2010. The most recent station to open was at Cobham in late 2012. Future sites plan to maximise areas of the road system that have few service areas, and will be developed by Swayfields Ltd, who own the Extra company.
Service stations due to open: