Simmons is a leading consumer research company.
Contents
History of Experian Simmons
1954 - Willard R. Simmons, founder of W.R. Simmons and Associates Research in New York, starts the original Simmons survey looking at TV advertising and its effect on shopping choices.
1998 - Symmetrical Resources acquires Simmons
2004 - Experian acquires Simmons
Hispanic Consumer Research
Experian has particularly developed within the Hispanic marketing industry; the Simmons National Hispanic Consumer Study analyzes the influence of advertising language on purchasing decisions. Simmons also partnered with Hispanic advertising organizations to further understanding of the influence of Hispanic culture on consumer behavior.
References
Experian Consumer Research Wikipedia(Text) CC BY-SA