Rahul Sharma (Editor)

ExerciseTV

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Type of business
  
Joint venture

Founder
  
Jake Steinfeld

Motto
  
Fitness anywhere anytime

Parent organization
  
Comcast

Industry
  
Video on demand

Founded
  
January 2006

Number of employees
  
8 (2009)

Owner
  
Comcast Charter Communications New Balance Jake Steinfeld

Key people
  
Chris Mansolillo Jake Steinfeld

Slogan(s)
  
Fitness anywhere anytime

Bootcamp calorie burn workout video exercisetv


ExerciseTV was a United States television network broadcast on digital cable. It was free and had video-on-demand (VOD) systems. The network received around eight million views every month.

Contents

ExerciseTV workouts ranged from cardio and abs to yoga, pilates and personal training.

Dance party workout videos by exercisetv


History

Launched in January 2006, ExerciseTV was founded by Jake Steinfeld and created by Comcast. ExerciseTV was available in the United States via Comcast, Time Warner Cable, Cox Communications and Bresnan Communications. The network was managed by Comcast, with New Balance and Time Warner Cable acting as additional equity partners.

ExerciseTV was a joint venture between Comcast, Charter Communications through its subsidiary Time Warner Cable, New Balance and Jake Steinfeld of Body by Jake.

ExerciseTV closed on November 25, 2011. Its Video OnDemand channel and website closed on December 31, 2011.

References

ExerciseTV Wikipedia