Excuse My French (album)

Background

French Montana revealed in a September 2012 interview with RapFix Live that he has worked with several fellow recording artists on the album, including Diddy, Nicki Minaj, Drake, Rick Ross, Lil Wayne, Wiz Khalifa, 2 Chainz, Wale, Max B, Lana Del Rey, M.I.A., and Scarface. Montana also stated that he had a song with R&B singer The Weeknd, entitled "Gifted". In addition, on January 26, 2013, he revealed in an interview with Rap-Up TV that he had also worked with Kanye West on the album. The album cover was released on January 29, 2013.

In another January 2013 interview with Rap-Up he announced he had a song with Wiz Khalifa and Snoop Dogg on the album and that producers on the album would include Young Chop, Harry Fraud and Rico Love. Also saying that the album would be the "album of the decade". The final track list would also reveal features from DJ Khaled, Mavado, Ace Hood, Jeremih, Raekwon, Fabolous, Trey Songz, Machine Gun Kelly, Red Cafe, Chinx Drugz, Johnny May Cash and Los. Max B performs the album's intro in a phone-in from jail. During the promotional run for the album French told Hot 97 that the only artist he paid to make an appearance on his album was Max B.

Release and promotion

The album was originally set for a July 17, 2012 release before being pushed back to fall 2012. On December 20, 2012, Montana revealed that the release date would be March 12, 2013. However, it was later postponed again to April 16, 2013, and once more until May 21, 2013.

On November 19, 2012, Montana released a new mixtape, entitled Mac & Cheese 3. The mixtape included appearances from Diddy, MGK, Fat Joe, Wale, Mac Miller, Curren$y, Rick Ross, J. Cole, Trina, Prodigy, Tyga, and Ace Hood. In addition, the tape features production from Young Chop and Rico Love, among others. As of January 26, the mixtape has been downloaded more than 1 million times on mixtape hosting site DatPiff.

From February 26 to March 26, 2013, Montana embarked on the Excuse My French tour ahead of the album's official issuance. He later released 30 second snippets for every song on the record on May 12, 2013.

Singles

The first official single released from Excuse My French was "Pop That", which featured Rick Ross, Drake, and Lil Wayne, with production from Lee On the Beats. The song was released on June 15, 2012, and peaked at 36 on the US Billboard Hot 100. On January 26, 2013, Montana announced that the next single would be released within the next week and is a remake of the song "Freaks", which originally appeared on the debut album of rapper Lil Vicious, Destination Brooklyn. "Freaks" featuring Nicki Minaj was premiered on Hot 97 on February 13, 2013 and released to iTunes the next day. On February 18, 2013, the music video was filmed for "Freaks". On March 7, 2013. the music video for "Freaks" featuring Nicki Minaj was released. On March 12, 2013, the single was released to Rhythm Crossover radio.

The song "Ain't Worried About Nothin'" would be released as the third official single, for digital download on April 15, 2013. It is his first career solo single. A music video was filmed in late April and released on May 7, 2013. The first promotional single released off the album was titled "Marble Floors" featuring Rick Ross, Lil Wayne and 2 Chainz was released on December 4, 2012. On June 19, 2013, the music video was released for "I Told Em". On September 9, 2013, the music video was released for "If I Die". On September 23, 2013, the music video was released for the Birdman and Rick Ross collaboration "Trap House". On October 15, 2013, the music video for The Weeknd featuring "Gifted" was released. On November 18, 2013, the music video was released for "Once in a While" featuring Max B. On January 20, 2014, the music video was released for "Paranoid" featuring Johnny May Cash.

Critical reception

Excuse My French was met with mixed reviews from music critics. At Metacritic, which assigns a weighted mean rating out of 100 to reviews from mainstream critics, the album received an average score of 54, based on 14 reviews, which indicates "mixed or average reviews". David Jeffries of Allmusic gave the album three stars out of five saying, "Montana is a flossy tycoon first and a wordsmith second at this point, so his handing in a high-power mixtape instead of a focused debut is to be expected, and with a little bottle service, enjoyed." Simon Vozick-Levinson of Rolling Stone gave the album two and a half stars out of five, saying "He’s a man of few words – many of his hooks consist of a single staccato phrase, looped until it verges on nonsense. When these mantras connect, they’re indelible. When they don’t, it’s like being smacked in the face repeatedly with an iced-out chain."

Ian Cohen of Pitchfork Media gave the album a 3.5 out of 10, saying "Forcing French Montana into that #1 spot and having it come off like a transplant rejection actually lets us know the genre’s in fine health." Joven Haye of DJBooth gave the album three out of five stars, saying "Ultimately, Excuse My French was very predictable. If you were looking for music to ride around to this summer, then it is the perfect album. On the flip side, if you somewhat bought into French’s “10 year” comment, I can’t believe you won’t leave disappointed." Peter Marrack of Exclaim! gave the album a one out of ten, saying "Excuse My French is almost exclusively loud and aggressive, which has become the formula for this type of thing: programmed, repetitive hi-hats, 808s and a guest verse by Rick Ross. It's the kind of sweatshop beat-making mainstream producers have learned to accept as they cash their cheques. Lyrically, Montana does what any cat on the corner can do: talk slick."

Bruce Smith of HipHopDX gave the album two and a half stars out of five, saying "Excuse My French comes off as extremely formulaic. While excessive tales of flossing, the streets, and misogyny are nothing new to Hip Hop, the complete lack of creativity those subjects are executed with on this project, whether it be lyrically or instrumentally, make it a hard listen." David Turner of Spin gave the album a five out of ten, saying "French has a great, unique adlib ("Haaan"), an identifiable voice, and a face recognizable in a silhouette. But on Excuse My French, he's outshone and undervalued." Dan Buyanovsky of XXL gave the album an L, saying "There’s enough big boasts and big beats here to carry French’s charm, which is really all you could ask for with a debut LP from the Bad Boy."

Commercial performance

The album debuted at number 4 on the Billboard 200 chart, with first-week sales of 56,000 copies in the United States. In its second week the album sold 18,000 more copies. In its third week the album sold 11,000 more copies. In its fourth week of release the album sold 8,400 more copies. As of October 2016, the album has sold 177,000 copies.

Track listing

Sample credits