Type of site Diet Area served United Kingdom Slogan(s) Simple Weight Loss | Available in English Owner The Hut Group | |
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Exante Diet is a weight management programme focusing on very low calorie diets, which typically consists of 800 kcal (3,300 kJ) per day.
Contents
Exante Diet launched in the UK, in 2008, with a diet similar to that of US firm Lighter Life.
History
Founded by Jackie Delahunty in 2008, Exante Diet initially started as a franchise model where customers bought meal-replacements from a consultant. In 2013, Exante Diet was purchased by The Hut Group and operations were moved to Cheshire.
Method
The core of the Diet consists of 600 calories /day, and utilises fortified formula food specifically developed to reduce the loss of nutrients typical in severe calorie restriction. Like other formulations of this type the approach is intended to initiate significant weight loss, while still providing a sufficient amount of quality protein to protect the bodies lean tissue, the correct level of carbohydrate to promote a mild dietary ketosis (one of the benefits of which is the elimination of hunger), and the correct levels of vitamins, minerals, trace elements and essential fatty acids to maintain good health.
Celebrity Endorsements
In 2014, former TOWIE cast member Frankie Essex became an ambassador for Exante Diet. In April 2015 Former X Factor winner Sam Bailey became a brand ambassador and is now an affiliate.