Exact Data

Updated on Feb 01, 2024

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Area served Worldwide Website www.exactdata.com Founded 2001		Key people Lawrence Organ, CEO Headquarters Chicago Type of business Private

Products Postal, Email, and Phone Lists

Exact Data provides direct marketing services with a focus in postal, email, and telephone solutions. The company provides mailing lists and email marketing services designed to help companies acquire and retain customers. Exact Data is based in Chicago, Illinois and operates in 2 countries.

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History

Exact Data was founded in 2001 with the name Custom Offers LLC. The company has operated under several names, including Mosaic Data Solutions and ConsumerBase LLC. The company was renamed Exact Data in 2013. Lawrence Organ is the current CEO.

Founded as Custom Offers LLC, 2001

Acquired by Mosaic Group, renamed Mosaic Data Solutions, 2002

Acquired by Organ Worldwide, renamed ConsumerBase LLC, 2003

Board of Advisors includes Gidon Cohen, Howard Breen, 2003

Headquartered in Evanston, Illinois. Office in Sterling, Virginia

Opened technical office in Donetsk, Ukraine 2007

Jack Kraft added to Board of Advisors, 2006

Jeff Taylor added to Board of Advisors, 2011

Ranked No. 1 in data card quality by NextMark, 2 quarters, 2011

Created ListFinder.com and NetPostmaster.com, 2011

Robert Blackwell added to Board of Advisors, 2012

Opened Chicago sales office, 2012

Created FastCount.com, 2012

Ranked No. 2,471 (No. 98 in Chicago) on the fifth annual Inc. 500/5000 List of the Nation's Fastest Growing Companies, 2011

Ranked No. 1,570 (No. 61 in Chicago) on the sixth annual Inc. 500/5000 List of the Nation's Fastest Growing Companies, 2012

Created ePostmaster.com, 2013

Ranked No. 1 in data card quality by NextMark, 4 quarters in a row, 2012

Launched proprietary B2B email and postal database, 2013

Acquired by Exact Data, merged with Statlistics, March 2013

Federal Trade Commission sends informal warning letter of possible Fair Credit Report Act Violation, May 2013

Exact Data mentioned on CBS' 60 Minutes Special, "The Data Brokers: Selling your personal information"

Ranked No. 3,816 Inc. 500/5000 List of the Nation's Fastest Growing Companies, 2014

Added social media sales department, 2014

Ranked No. 1 in data card quality by NextMark for 13 consecutive quarters, 2015

Operations

Exact Data sources consumer and business data from a national database comprising approximately 210 million names, postal addresses, telephone numbers, and email addresses.

Products and Services

Services include consumer and business mailing, email, and phone lists, modeling, and email marketing deployment and consultation.

FTC Warns of Possible Privacy Violations

On May 7, 2013, the Federal Trade Commission issued a release stating that a test-shopping sting operation through the FTC's Worldwide Privacy Protection Effort indicated that 10 companies, Exact Data ConsumerBase included, were willing to sell consumer information without abiding by the Fair Credit Reporting Act's (FCRA) requirements.

Specifically, it was said that Exact Data ConsumerBase appeared to offer "pre-screened" lists of consumers for use in making firm credit card offers.

The incident aimed to increase awareness and expose data brokerage policies, not necessarily intending to accuse the companies of breaking laws. According to the Washington Post, “This should help raise awareness,” said Laura Berger, an attorney with the Bureau of Consumer Protection. She declined to comment on whether these or other companies are facing full investigations by the FTC.

No actual data purchases were made, but an informal warning letter was sent to the company, as there was no hard evidence of wrongdoing.

References

Exact Data Wikipedia

(Text) CC BY-SA