Industry Home improvement Website www.everest.co.uk Founded 1965 | Owner Better Capital LLP Headquarters Cuffley Type Privately held company | |
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Services double glazing, home improvement CEO Peter Mottershead (Jan 2016–) Profiles | ||
Everest Home Improvement (Everest Ltd) is a British double glazing and home improvement company. Peter Mottershead is the company's CEO.
Contents
History
In 1965, Everest was founded and became one of the first companies in the market of double glazing. In what became a very fragmented market, with over 3,000 companies, the company grew to become the second biggest in the UK market by sales and turnover with 2.5% of the market (£165m sales) by 2009, later rising to 3%.
Private Equity firm Better Capital acquired the company in March 2012 for £25 Million. In November 2013, the company won the Interactive Media Awards in content, design, functionality, high standards of compliance and usability.
In 2014, Everest windows introduced triple glazing to the volume market.
Everest Windows were awarded Sales Team of the Year runner up and Sales Director of the Year runner up at the British Excellence in Sales & Marketing Awards in March 2015.
Organisation
The company is headquartered in Cuffley, Hertfordshire and has manufacturing plants in Sittingbourne, Kent and Treherbert, Wales and employs its own product development team, design team, installation team and sales team. The company employed over 1,000 people in 2009, each operating as a franchisee.
Accreditations
Everest Windows is accredited by the British Board of Agrément (BBA), the British Standards Institute (BSI), The Glass and Glazing Federation (GGF), The Conservatory Association, The Fenestration Self-Assessment Scheme (FENSA) and Interlay. The company also carries the Government Endorsed Standards Trust Mark through the GGF.
Tan Hill Inn
Everest's slogan "Fit the best. Everest," written by advertising executive Rod Allen, was made memorable by the company's first television advert in the 1980s. Filmed in 'Britain's highest pub' the Tan Hill Inn in Tan Hill, North Yorkshire, it attempted to showcase the draught-proofing of Everest double glazing by having television personality Ted Moult dropping a feather on one side of the pubs double-glazed windows, while a gale raged outside. A new version of the advert featuring Craig Doyle, was produced in 2008. It created some controversy after local planning officials recognized that Everest had not properly authorized the improvement work done to the filming location, as is required for commercial premises.
Advertising bans
In 2008, the Advertising Standards Authority (ASA) banned the Everest Windows television advert for potentially misleading consumers as to the amount of hot water generated by a solar panel. The advert was subsequently amended and allowed to be shown in the amended form.
In 2011, the ASA banned an Everest ad for solar panels following claims of misleading consumers regarding potential cost savings.
Which? Investigations
A report in April 2010 by consumer organisation Which? claimed that of 14 companies it investigated selling double glazing on the doorstep, most were employing "cowboy" sales tactics. The report also added that while consumers trust local suppliers, they still prefer the national sellers because of their quality of products and long warranties.
Turnover
During 2013, employing over 2,000 staff, the total operating profits for 2012-2013 were over £5.1 million.