Industry Clothing Website Official Website Headquarters San Clemente | Products Underwear Founded 2001 Motto With you everywhere | |
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Type Limited Liability Company Key people Matt Cook (Chairman & CEO) Malcolm McCassy (Founder) Founders Travis Pastrana, Ryan Sheckler, Malcolm McCassy Profiles | ||
Ethika is an American men's and women's underwear company founded in 2001 by Malcolm McCassy, Travis Pastrana, and Ryan Sheckler. The company is based in San Clemente, CA and has produced a longer fitting boxer brief, which they refer to as "The Staple." In 2015, the company expanded its product offering, launching multiple new products for men, women and children.
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Fmf x ethika
History
Ethika was created in 2001 by Malcolm McCassy, Travis Pastrana and Ryan Sheckler were the first two athletes involved with the brand.
Ethika's first product was known as "The Staple". In 2010, the Ethika website was launched and the brand began shipping limited product out of Malcolm’s garage.
In late 2012, the current CEO, Matt Cook joined the company to provide capital. That year, Ethika moved into an office in San Clemente, CA. Ethika began shipping product to select retail accounts and started to expand its brand ambassadors in the Music and Lifestyle Categories.
In 2015, Ethika assembled a team of NFL and NBA athletes along with launching a performance line of products. In October 2015, a full Ethika Girls collection was launched.
Ethika employs under 25 employees.
Ethika Familie
Ethika’s brand ambassadors are called the Ethika Familie. The group consists of athletes, artists, musicians, personalitles and influencers.