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Died 27 December 1874, Wiesbaden, Germany | ||
Ernst litfa
Ernst Amandus Theodor Litfaß (or Litfass; [ˈlɪtfas]; 11 February 1816 – 27 December 1874) was a German printer and publisher. He invented the free-standing cylindrical advertising column which bears his name in German (Litfaßsäule).
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Biography
Born in Berlin, Litfaß took over his stepfather's business in 1845 and became the editor of a number of newspapers and pamphlets. As publisher, he completed, in 1858, the edition of the Oekonomische Encyklopädie (in 242 volumes), which had been started by Johann Georg Krünitz in 1773.
In 1854 Litfaß proposed putting up columns in the streets of Berlin for announcement and advertising purposes. Allegedly, he was disgusted by the unsystematic and ubiquitous posting of pamphlets, notices and other materials on walls, doors, fences and trees. In December that year he was granted permission to erect such Annoncier-Säulen columns, and on 1 July 1855 the first 100 Litfaß-Säulen were presented in Berlin.
Litfaß had a monopoly on his advertising columns and grew rich fast. After his death in Wiesbaden in 1874, the idea of putting up Litfaßsäulen (Litfaß columns or Litfaß pillars) quickly spread to other German cities. Today, they can be found in other countries as well.
Later developments include the electrically powered slowly revolving Litfaß column; Litfaß columns that serve as vents for underground services; and the Litfaß column with a hidden door whose interior is used for storage purposes (tools for street sweeping, electrical appliances, etc.)
