Tedxbuenosaires 2011 ernesto van peborgh sostenibilidad 2 0
Ernesto van Peborgh is a businessman and engineer who holds an MBA from Harvard University. He currently works in the field of communications for driving sustainable development and analyzing the potential of the social media for acting as catalysts of cultural change towards collaborative work models, based on values such as transparency, honesty and willingness to share.
Contents
Ernesto van peborgh las redes para la construcci n de conocimiento e innovaci n parte 2
Background
Ernesto van Peborgh has established a multidisciplinary team called El viaje de Odiseo, which specializes in the architecture, construction and management of knowledge networks. Odiseo also creates communications strategies for organizations seeking to create value networks with their stakeholders through the new participative media, as well as generating contents and initiatives relating to sustainable development values.
In 2015, El viaje de Odiseo was certified as a B Corp, which means that it is a company that undertakes not just to make a profit, but also to create social and environmental value. This involves considering consumers, employees, the community, investors, and the environment in its business decisions.
Van Peborgh is also a regular columnist at La Nacion (Argentine daily newspaper), and has lectured at educational and business organizations and events such as TED.
He is former vice-president of Citicorp Equity Investments and founding partner and director of the investment fund AVP-AIG Southern Cone Fund; he is also former assistant professor at the Universidad Católica Argentina (UCA) and at the MBA of the Universidad de Belgrano, among other positions.
He usually participates in expeditions, and was captain of the Espíritu Argentino team in expeditionary competitions such as the New Zealand Eco Challenge (2001).
Film Research
In 2005, Van Peborgh directed the documentary “Círculos de piedra” (“Stone Circles”), which follows the expedition of a group of relatives and friends in honor of Agostino Rocca, Germán Sopeña and José Luis Fonrouge, killed in a plane crash in 2001 on a flight to Puerto Bandera, in the Los Glaciares National Park, where they intended to fly and Argentine flag as scientist and geographer Francisco P. Moreno had done 124 years earlier.
With the aim of disseminating ideas, values and actions that inspire and promote sustainable human development and a new awareness, in the same year he produced the documentary “Faros, señales de cambio en América Latina” (“Beacons: Signs of Change in Latin America”), directed by Mariano Llinás, which disseminated initiatives carried out by social leaders with the support of the Fundación AVINA and of Ashoka, who tirelessly fight against poverty and inequity.
A year later, in 2006, he carried out an in-depth research and film production to raise awareness on “Fútbol Callejero” (“Street Soccer”), a methodology for the social inclusion of at-risk children and teens.
Books
In 2007, Van Peborgh published Sustainability 2.0, a first approach to the catalyst role that the social media can play in the creation of collaborative business and governance models.
This was followed, in 2010, by Odisea 2.0 – Las marcas en los medios sociales (“Odyssey 2.0: Brands in the Social Media”), which offers a strategy for establishing brand values in online networks.
In 2013 he published La cultura colaborativa en las empresas (“The Culture of Collaboration in Companies”), the product of a research he carried out with the El viaje de Odiseo team and teachers from the UADE (Universidad Argentina de la Empresa) about collaborative networks in companies and the opportunities they offer for improving access to information, encouraging teamwork and promoting innovation, with an impact on business results. This work offers a methodology for implementing management tools, and includes the ADN (DNA) case: a collaborative network connecting eleven thousand employees of Telefónica Argentina, whose functional and strategic design was created by El viaje de Odiseo. This was published as an e-book by Temas.
In Brazil, also in 2013, Van Peborgh published Redes: o Despertar da Consciência Planetária (“Networks: The Awakening of Planetary Awareness”), his third book, where he explains why the networks that develop and thrive in the net contain the seed of a new global awareness. This thesis, which he presented in several works and forums –the renowned TEDx conferences, among others–, is based on the work of Marshall McLuhan, for whom history proves that the introduction of each new medium caused an awareness leap in humankind – a cultural evolution through communication. In a manner consistent with this, Van Peborgh argues that the net is a new awareness leap in the twenty-first century, networking the whole of humankind. Within networks, as a result of the connection and consequent interaction of people, there arises an emergent – a knowledge that for the first time can be collective and managed in knowledge pool resources (KPRs). These self-managed systems of people connected on the basis of common interests are key for collaboratively thinking and building the solutions necessary for a really sustainable world.
In 2016, he published, in digital format and in English, Homo Hacker: Managing Complexity to Overcome our Planetary Challenges, where he describes the breakdown of our linear, Cartesian logics and the evolution towards a new state of awareness and commitment. Throughout the book, Van Peborgh recounts the current crisis of the capitalist system, the exhaustion of a model and the imperative need for change – and, most essentially, he explains how, faced with an increase in complexity but also in interconnectivity, humankind starts readjusting itself, creating new organizational systems, and developing new languages. In this context, and driven by Internet-enabled connectivity, there arises a more aware and committed individual – homo hacker, who deploys the cognitive emergent as new capital for facing our new challenges. A Spanish-language, printed edition of the book is forthcoming.