Eric Franchi is an American businessman. He is the cofounder of the advertising technology company Undertone, and an investor in startups like JW Player, mParticle, Square Roots Urban Farms and Uru.
He is considered an expert in the field of advertising technology and digital media. He has written on the topics for media outlets such as Adexchanger and Entrepreneur. He has been quoted in The New York Times, The Wall Street Journal, CNBC, Bloomberg, and more. He has spoken at conferences such as Advertising Week New York.
Franchi is a Board Director of the Interactive Advertising Bureau, and publishes a weekly newsletter on ad tech and digital media called The IO. Business Insider has name him one of the 'best people in advertising' to follow on both Twitter and Instagram.
In 2016 he appeared on the Bravo TV show "Manzo'd With Children" as a potential investor in the family's new New York City restaurant concept..
He is a graduate of The Pennsylvania State University.