Puneet Varma (Editor)

Ensighten

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CEO
  
Josh Manion

CFO
  
Marty Greenlow

Founded
  
2009

SVP
  
Greg Morton

Ensighten httpsmediaglassdoorcomsqll665605ensighten

Nominations
  
Best Enterprise Mobile Application

Profiles

Twitter

Ensighten is a global customer data platform and tag management technology vendor headquartered in San Jose, California. The company sells an customer data platform which includes an enterprise tag management system and marketing solutions that help marketers provide better customer experiences across consumer digital touchpoints.

Contents

Products

The company’s customer data platform provides marketers with the technology to improve and personalize brand experiences for consumers. Ensighten’s offering spans six categories:

  • Tags – patented tools for managing and auditing JavaScript tags on websites, mobile applications and all devices
  • Privacy – patented tools for assessing privacy risk, preventing unauthorized website trackers and complying with global privacy regulations
  • Data – patented tools for omni-channel data collection that bridge customer behavior information from web, mobile, digital advertising, Internet of Things (IoT) and offline sources of consumer data
  • Profiles – tools for creating and managing profiles from consumer data
  • Mobile – patented tools for tracking and optimizing mobile applications
  • Services – services for technology implementation, enablement, training, support and advanced services

    • History

    Ensighten is a private company founded in 2009 by Josh Manion. In 2012, Ensighten raised $15.5 million in Series A financing from Volition Capital. In 2014, Ensighten raised $40 million in Series B funding from Insight Venture Partners.

    In March 2014, Ensighten acquired TagMan, the pioneer tag management and attribution company. In October 2014, Ensighten acquired Anametrix, an advanced analytics platform for marketers.

    In 2014, Ensighten was named to the Inc. 5000 Inc. (magazine) as one of the Fastest-Growing Private U.S. Companies.

    In 2015, Ensighten made the OTA’s Online Trust Honor Roll for the 4th consecutive year in a row.

    In 2016, Ensighten made the OTA’s Online Trust Honor Roll for the 5th consecutive year in a row.

    In 2016, Ensighten joined the Customer Data Platform Institute.

    References

    Ensighten Wikipedia
    (Text) CC BY-SA


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