Puneet Varma (Editor)

Emotional Brands

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Industry
  
Furniture, Design

Motto
  
Emotional Design

Headquarters
  
Porto

Founded
  
2012

Website
  
http://www.emotionalbrands.com.pt

Emotional brands at idf oman 2017


Emotional Brands is a Portuguese Company of furniture design, lightening and upholstery, founded in 2012 in Porto, Portugal. The company holds three distinct brands: Malabar, CreativeMary and Ottiu.

Contents

History

The company was founded in Porto in 2012. In April of the same year, the brand Malabar was created. The majority of the pieces are produced in small factories or workshops in the area of Greater Porto or in neighboring cities such as Paços de Ferreira. By July 2013, the company had expanded to incorporate Creative Mary as well, mainly meant for exportation. Finally, in October 2014, further expanding the brand's scope, Ottiu emerged.

Malabar

In 2012, Malabar became the company's first brand with the release of both the World Architects and the Tudo Isto é... (roughly translated, "All of this is...") collections. Malabar was present at a variety of trade fairs such as 100% Design, Decorex, May Design Series, Maison&Objet e Stockholm Furniture. Its identity is related to both Portuguese Architecture and contemporary architecture. So far, five collections have been created:

  • World Architects, which pays tribute to well-known architects (e.g.: Santiago Calatrava, Frank Lloyd Wright) with minimalist and modern pieces;
  • Heritage, mainly inspired in Portuguese History;
  • Euphoria, modern and eclectic;
  • Art Collection, a result of the typical Portuguese decorative arts mastered by local artisans;
  • Tudo Isto É..., a collection of Portuguese guitars used in fado music. It's divided into two other collections: Tudo Isto É...Icons, which uses Portuguese motifs and materials such as tiles; and Tudo Isto É... Authors, which features guitars designed by famous Portuguese artists like Álvaro Siza Vieira.

    • CreativeMary

    CreativeMary was founded in 2013 and produces lamps. Its name is an homage to the contemporary Portuguese woman and creates pieces inspired both by Nature and urban spaces. Likewise, it was presented in a variety of international trade fairs, namely at the Oporto Show (Porto, Portugal), Home Table Deco (Seoul, South Korea), Maison&Objet (Paris, France), Decorex and May Design Series (London, United Kingdom). The brand has produced three collections:

  • NatureMary, inspired by natural elements: the sea, flora and fauna;
  • CosmoMary, with urban, cosmopolitan and modern pieces;
  • RadiantMary, which consists of chandeliers reminiscent of the Portuguese monarchy.

    • Ottiu

    The newest brand developed by Emotional Brands focuses on upholstery. So far, only one collection has been produced, the Century Collection. It draws inspiration from old Hollywood glamour and the pieces are frequently named after famous actors or directors.

    References

    Emotional Brands Wikipedia
    (Text) CC BY-SA