Girish Mahajan (Editor)

Emagine International

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Headquarters
  
Sydney, Australia

Founded
  
1998

Founder
  
David Peters

Emagine International httpsmedialicdncommediap70050b22770ff0

Industry
  
Enterprise Marketing Management

Products
  
The Adaptive Contextual Marketing software suite, comprising the Real-Time Event Decisioning, Campaign Management and Contextual Analytics Platforms, as well as solutions aimed at customer loyalty, the monetisation of inbound customer contact and broadcast SMS and prepaid recharge apps.

Profiles

Emagine is an Australian software and services company. It offers real-time adaptive contextual marketing software and managed marketing services for communication service providers (CSPs) around the world. Its stated aim is to "enable telecommunications carriers globally to reduce churn and increase customer revenue".

Contents

Emagine focuses on customer value management (CVM) – the practice of understanding and maximising the value of each individual customer through ongoing, tailored interactions.

Emagine's marketing platforms are based on big data analysis and machine learning techniques. It aims to help CSPs meet the need to react within milliseconds to customer activity on their networks – a concept which it refers to as "fast data".

History

Emagine was founded in 1998 by David Peters, who is the CEO. The company is headquartered in Sydney, Australia, with additional offices in the Dubai, UAE; Johannesburg, South Africa; and Lagos, Nigeria. In 2001 Emagine raised an undisclosed amount of capital with a group of local investors including VC Smarter Capital, an Australian venture capital firm backed by Australian entrepreneur Steve Killelea.

Customers

Emagine has telecommunications customers including:

  • Etisalat Nigeria and UAE
  • Hong Kong CSL, Hong Kong
  • Mobily, Saudi Arabia
  • MTN, South Africa
  • Singtel Optus, Australia
  • Telstra, Australia
  • TrueMove, Thailand
  • Vodacom, South Africa
  • Singtel Optus, Australia
  • Telstra, Australia
  • TrueMove, Thailand
  • Vodacom, South Africa
  • Virgin Mobile, Australia
  • Vodafone Hutchison Australia (VHA)
  • Du UAE
  • Products and services

    Emagine has 2 software platforms:

    1. Emagine Adaptive Contextual Marketing Platform for Telecommunications, a multi-channel unified campaign management platform, comprising:

  • Campaign Management
  • Customer Loyalty
  • Customer Marketing Datamart
  • Real-time Event Decisioning
  • Next Best Action
  • A unified communications gateway
  • A unified reward and bonus gateway
  • 2. Emagine Prepay Recharge Platform and Mobile apps

  • a self-service app for prepay mobile top ups and self-service
  • Emagine also offers a range of Professional Services around these platforms, including:

  • Best Practice Campaign Management Consulting
  • Managed Marketing Operations teams
  • Systems Implementation and Integration
  • 24 x 7 Maintenance and Support
  • Training
  • Recognition

    Emagine has been identified by Gartner in a number of reports:

  • 2013 – Emagine named a Cool Vendor in the Communications Service Provider Operational and Business Infrastructure report for its Prepaid Recharge Platform innovation
  • 2013 – Emagine named a “Notable Vendor” in Gartner’s Magic Quadrant for Multichannel Campaign Management report for providing real-time management offers in the telecom industry
  • 2012 – Emagine recognised in Gartner’s New Customer Experience Initiatives of Leading CSPs report for Real-Time Customer Interaction.
  • References

    Emagine International Wikipedia