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Eligor is a brand of collector's diecast model cars and trucks mostly made in 1:43 scale (though early the 1938 and 1947 Citroen Traction Avant were offered in 1:20 scale). The brand was eventually acquired by Hobbycar S.A. of Lausanne, Switzerland, with most models continuously made in Izernore, France, about 30 miles west of Geneva. Today Eligor is one of the few diecast modelers still making its vehicles in Europe.
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Origins
Eligor was established about 1976, in Martignat, France, by Jacques Greilsamer, who had previously written the Catalogue of Model Cars of the World (Greilsamer and Azema 1967; Eligor Vintage 2003). Greilsamer used older molds previously used by Norev in making plastic models (Rixon 2005, p. 73; Miniature Car 2004). Eligor's models, however, were diecast metal. In an interesting parallel development, the Danhausen Catalog would eventually give birth to the Minichamps brand in Germany.
The company was later purchased by Louis Surber, who had reproduced earlier Quiralu model cars and trucks (Rixon 2005, p. 73). Later Eligor was acquired by HobbyCar S.A. in Lausanne, Switzerland. In most earlier catalogs it states in French "The Miniature Automobile of the Connoisseur" right above the brand name "Eligor". When stating the name of "Hobbycar S.A." it says "Creation – Diffusion", which sounds oddly like Christian Evangelicalism instead of model car production (Eligor catalog). In occult circles, the name Eligor belongs to a powerful demon, but regarding the firm's appellation, it is not known if this meaning has any significance..
In 1996 Eligor was bought by Paul and Anne Marie Vullierme, the founder of Vulli and the son of Joseph Vullierme who created Jouets MontBlanc that had made miniature cars in the early 1960s. In 1998, they relocated the company to Izernore, France (Eligor Vintage 2003). Their son John Vullierme operates the U.S. office of the company in Earlysville, Virginia.
Diecast approach
Eligor began making diecast vehicles in much the same vein as Italian Brumm, Portuguese Vitesse or Italian RIO. Models were designed not for children, but with the adult hobbyist in mind. French vehicles from the 1930s to the 1960s were common in the Eligor line, such as Bugattis and Delages from the 1930s all the way up to Citroens, Peugeots, and some unique Panhards from the 1960s. Similar to Brumm and RIO models Eligors were frequently offered in 'top-up' and 'top-down' versions, but collecting promoter David Sinclair noted that early on some models like the 1928 Rolls-Royce and the 1930 Talbot apparently shared the same basic casting dies (Sinclair's 1980; Levine 2009). This was very unlike the realism of RIO and Brumm, but Eligor greatly improved in quality and precision through the 1980s.
The brand was not excessively ethnocentrically French like Solido has become, however, and has offered German BMWs and Opels, British Triumphs, Ford Cortinas, Jaguars, the Mini, and a Rolls Royce and Bentley. Italian Lancias and an American Chrysler, Chevrolet Corvair and a Ford Model A were offered. As with Brumm and Vitesse, many different liveries make a model go a long way and this has been no different for Eligor. The Ford Model A around 1990 was offered in at least 29 different forms and liveries including tow truck, ambulance, milk truck, several fire variations, a pickup, and van. The Model A is still offered and popular today.
The model selection is not as early 19th century as RIO or Brumm, but the feeling is similar. With the occasional American car like the 1958 Chrysler Newport convertible in the same line with a 1925 Citroen, perhaps Eligor is most like Vitesse in its offerings and 'feel'.
Case study
The 1963 Triumph TR-5 Monte Carlo ragtop is a good model to analyze for comparative detail. The model's exterior is superior. It is exceptionally well proportioned, with yellow lenses for front 'fog' lamps and nicely painted rear taillights. Monte Carlo decals are simply stuck on, but are tasteful. Quite rare for the time period and unlike Brumm, however, all features open and the ragtop is removable. In this area, the Triumph is a much better deal cost-wise, though Brumm cars carry more accuracy in their specific racing heritages. The Triumph interior is well apportioned.
Wheels are plastic but with an impressive and authentic wire design capped by spinners. Another notable feature of the Triumph is that all opening parts, hood trunk, and doors, have their interior sides painted black – where other manufacturers either simply paint these areas in body color or leave them unpainted with sloppy paint over-spray. Less authentic looking is the engine compartment which appears as a cheap diecast base with various 'bumps' sprayed silver.
Packaging and logo
The typical Eligor box was not a designer's dream. Standard colors on the box were heavily saturated blue and green. Cars came inside a normal plastic display case within this carton. The logo was not particularly attractive, but it was unique. Letters in the word 'Eligor' were in a fat "Pac-Man"-style in green and outlined with white. To the right of the logo, a simple drawn hand grasping a small car extended outward to the right of the logo.
Circa 2010 the logo lettering has changed a bit to more handsome serif letters, but the hand grasping the car remains. Today there is no mention of the "Hobbycar" company on the official website.
Eligor today
Many of the cars offered 20 years ago are still offered today, but new models have also been released, including classic Bugattis and racing Mercedes-Benzes. The focus, however, is still on French Peugeots, Citroens, Renaults and older French makes including the likes of Panhard and Talbot. It is also interesting that Eligor offers several variations on the Dacia Logan, which, of course, is basically a Renault made in Romania. New and old models continue to be offered in a variety of detailed liveries. As time has passed Eligor resembles revered (but less sophisticated) Solido and Vitesse less and less and Brumm and Rio Models more and more.
Into the new millennium, Eligor now offers a complete set of trucks and buses, mostly in 1:64 scale – about 30 different models are available in several hundred different liveries (Eligor Vintage 2003). One emphasis is on racing trucks and racing liveries (Kamaz and Renault) while standard articulated tractor trailer rigs seem a backbone. Mercedes, Freightliner, and Renault vans are also offered. DAF, MAN, Freightliner, Mercedes, Volvo, Kamaz, Renault, historic Sinpar and Hotchkiss, Iveco, and Scania are all represented. In this area, the company has built up its promotional offerings, especially with silk screening on the sides of the trucks – sort of becoming the French Winross. The Eligor website runs through more than 25 different liveries that have been produced for different (mostly European) companies.
The company sponsors its own collectors club (http://www.eligor.com/en/club.asp) which offers special products and product support for 35 Euros for the first year and 30 for subsequent years.