Egomeli K Hormeku

Early life

Hormeku was raised in Brownsville, Brooklyn, then a relatively high-crime "tough" area. He is the son of Gloria Obuobi, an OB/GYN registered nurse, and Kofi Hormeku, a retired case worker for NYC Human Resources.

Education

Hormeku attended the University of Arizona where he earned a Bachelor of Arts degree with a double major in Political Science and Physiological Sciences in three years. While at the University of Arizona, Hormeku was inducted into the Alpha Phi Alpha fraternity, and began the project that would culminate in his book, The Nerdy McFly Manifesto. Hormeku also graduated from the Cornell Business Strategy Exec Program.

The Hormeku Group

The Hormeku Group conglomerate is the umbrella company for Hormeku's businesses. Hormeku runs The Hormeku Group from his office in Brownsville, Brooklyn, where he operates his nine brands: Nerdy McFly Publications; Nothing Nice New York; HORMEKU (private women's collection); Vida Chocolate; Steel Wine and Spirits; The RNWY App; THG Films; The C New York; THGPRSNTS (event planning); and Late Night Great Night. Hormeku plans to open a flagship store to display all his brands, but until then, all his brands and products are available online.

Nerdy McFly, LLC.

The first business Hormeku formed was his publication, Nerdy McFly, LLC. As an undergraduate student, Hormeku and his closest friends wrote The Nerdy McFly Manifesto, a book that contained 101 rules for young men on how to balance staying smart and staying cool. Hormeku used the manifesto and the collection of the good times he spent in college to publish Hope This Helps, "a book tackling demeanor, comportment, contemporary chivalry, chances, choices and education." When asked to describe the vision of Hope This Helps, Hormeku said, "James Dean meets Steve Urkel." The final installment of the series is a mini book and ebook of four hundred rules penned by Hormeku, allowing the brand to expand to the public speaking, book tour, and workshop realm.

Nothing Nice New York

Hormeku founded his own clothing line, Nothing Nice New York, to provide a line of fashion geared towards sophisticated men who want to live well and live comfortably. Nothing Nice New York combines urban street wear with the sartorial, and offers all forms of menswear, from ready-to-wear suits and ties to T-shirts and bespoke. When asked about the creative vision behind Nothing Nice New York, Hormeku stated, "Nothing Nice New York embodies a passion to be true to your own personal style however you live your life. It's about living life to the fullest and looking damn good doing it." Hormeku also released a promotional video for Nothing Nice New York before the end of 2013. His private line entitled HORMEKU consists of one suits and complete style consultation for women.

Vida Chocolate

Hormeku established Vida Chocolate to create the best luxury cigar experience designed for "individuals who don't just live for the moment -- they define it." Vida Chocolate offers three types of cigars: the Dusk, the Elite, and the 1834. In 2014, Vida released a collector's pack where new cigar aficianados can purchase six-hundred cigars in a vintage humidor. Along with local sales, Vida Chocolate cigars have been demanded by and sold to the international market—two boutiques in Canada and one shop in France.

Steel Wine and Spirits

Hormeku founded Steel Wine and Spirits to offer his original brand of sparkling wine. Steel is a sparkling wine with salmon pink color and bursts with lifted rose petal, strawberry, plum, watermelon, apple, cherry, currant, and stone fruit aromas. Recently, Steel has added a rare white wine to the brand. Steel has enjoyed national demand from various clubs across the United States, and Emmit Smith attended a Hormeku Group party in New York's Meatpacking District where the Steel Rose was offered as the alcohol of choice.