Egg Beaters is a product marketed in the United States as a healthy substitute for chicken eggs. Egg Beaters is primarily egg whites with added flavorings, vitamins, and thickeners xanthan gum and guar gum. It contains no egg yolks.
Contents
Past and present
Egg Beaters was introduced in 1972 and originally sold frozen as "Fleischmann's Egg Beaters". Advertisements at the time stated, "Fleischmann's has substituted yolk-like ingredients for the cholesterol packed yolk of a fresh egg." A 16 oz. package cost 79 cents in 1973. The refrigerated version was introduced in 1994. For a brief time, the company sold Egg Beaters With Yolk, which contained a small amount of yolk.
The product was originally introduced by Standard Brands which merged with Nabisco in 1981 to form Nabisco Brands, Inc. ConAgra acquired Nabisco's refrigerated food business in late 1998.
Variations
Egg Beaters are sold frozen or refrigerated in various size containers, and seven varieties, Original, 100% Egg Whites, Garden Vegetable, Cheese & Chives, Southwestern Style, Three Cheese, and Florentine. Most contain no fat or cholesterol, and all provide substantially less food energy (calories), fat and cholesterol than whole eggs.