Eduardo Leon is the founder of Radio Ideas, the first Spanish owned consulting firm, based out of Los Angeles. His clients include top radio companies in the United States, including Univision Radio, SBS, and Lotus.
Mr. Leon is an expert in Spanish radio. His professional career started right after college where he gained field experience in many California markets like Santa Maria, Bakersfield, Fresno, Stockton, Sacramento and Salinas. His success in these markets led him to become the Program Director of WLEY, a new station in Chicago, in 1997. It was in this company where he captured the #1 Spanish ratings position in the first rating book.
After his success in Chicago, in 1998 Mr. Leon started his current position as VP Programming for Liberman Broadcasting where he is responsible for all format selection and execution, research and PD hires. He prides on hiring the best Programming Directors in the country like the famous Pepe Garza, Rafael "Primo Rafa" Bautista, Ezequiel "Cheque Gonzalez" and Arturo Buenrostro. Liberman Broadcasting operates Spanish-language radio stations in Los Angeles, Houston, Dallas, and Riverside.
Although his specialty is Regional Mexican format and his variations like Traditional Mexican, Spanish Oldies and Norteño, he also has experience in other formats like Spanish adult contemporary, tropical, and is known to create new formats based on the population composition of each market.
Mr. Leon is a native of Mexico and educated in the United States. His love for music and radio combined with more than 20 years of grass roots radio experience keeps Mr. Leon on top of his game.