Type Public Key people Mark Healy, COO Headquarters Auckland, New Zealand Founded 1998 | Industry Payment Gateway Website www.eway.com.au Founder Matt Bullock Parent organization Global Payments Inc. | |
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eWAY is a global omnichannel payment provider, processing secure credit card payments for merchants around the world. eWAY processes payments both online and face-to-face with a range of eCommerce and SmartPOS payments solutions.
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History
eWAY, was founded in 1998 by Matt Bullock, and eway.com.au was launched in 2000. By 2004, eWAY was linked to all major Australian banks, and in 2009 the company expanded by a further 65%.
In 2009 eWAY partnered with all the major New Zealand banks, expanding payment services in the region. This was followed in 2011, by eWAY’s expansion into the United Kingdom and the establishment of regional branches in Edinburgh and Auckland. In 2014, eWAY expanded into Singapore, Hong Kong and Malaysia.
Along with its regional expansions, eWAY has partnered with major SaaS companies to provide integrated payment services. In 2013 eWAY partnered with Xero to produce the 'Pay Now' add-on for Xero online invoices. eWAY was awarded Xero Add-on Partner of the Year in 2013 for the 'Pay Now' add-on. eWAY has built the Xero PayThis feature, allowing Xero users to pass on credit cards surcharges, and offer multiple options in a single invoice. PayThis uses eWAY's Responsive Shared Page, simplifying the payment process for Xero users.
Similar ventures have followed with the eWAY’s integration with NetSuite. The integration allows NetSuite users to facilitate credit card payments online, by phone, fax or mail utilising NetSuite’s omnichannel approach. eWAY expanded its partnership with Magento by creating a new payment extension to improve integration and security features. eWAY's Shopify integration allows merchants to access high level fraud protection, token payments to allow repeat purchasing and eWAY's PreAuth feature to reserve funds on a customer's credit card without charging it.
Timeline
In December 2013 eWAY partnered with the National Australia Bank to launch eWAY Merchant Services in Australia. eWAY’s Online Merchant Services allow businesses to set up a payment gateway as well as an internet merchant account within the one eWAY account, reducing the time and fees it takes for businesses to set up online payments.
In July 2015, eWAY expanded into physical payments with the launch of SmartPOS. The mobile card reader integrates with Xero, Salesforce, and Shopify, and is compatible with Tap and Go and EFTPOS payments. Proof of purchase is sent either by email or SMS. The SmartPOS device links to iOS, Android and Apple Watch apps.
In September 2015, eWAY launched an app that let’s Apple Watch users accept payments through their smartwatch.
In October 2015, eWAY partnered with Kikka Capital, a Perth-based small business lender. Active eWAY merchants can apply for up to $100,000 line of credit in seven minutes based on real-time business performance information.
In November 2015, eWAY became the first Australian payment gateway to offer a mobile integration with Apple Pay. eWAY merchants can accept Apple Pay transactions in their apps or in person with the eWAY SmartPOS device.
In April 2016, eWay was purchased by Global Payments. Founder Matt Bullock quickly established Spinify, a new venture focused on workplace gamification.