Launched 15 August 2001 Language Urdu | Country India | |
Headquarters Hyderabad, Telangana, India Sister channel(s) List
Colors Kannada
ETV Telugu
Colors Bangla
Colors Marathi
Colors Gujarati
Colors Odia
ETV Bihar
MTV
VH1
Comedy Central
Colors
Rishtey
Nick
Nick Jr
Teen Nick
Sonic-Nickelodeon
MTV Indies
CNN-IBN
Colors Infinity
Rishtey Cineplex
X-Zone Channel
Colors Super
Colors Tamil | ||
ETV Urdu (Urdu: ETV اردو) is an Indian television network that broadcasts in Urdu and is owned by Media baron Ramoji Rao. It was launched on 15 August 2001. It is the first Urdu Language channel on ETV Network.
Contents
History
The Urdu language has long been an integral part of the cultural fabric of India. Some of the Bollywood film industry's legacies come from this language. It is one of the official languages of India. It is not given the literary and social status that it deserves. One of the factors in this is that Urdu being written in the Arabic script is considered to be Muslim oriented and in no way similar to the other languages
Establishment
After identifying a lack of a channel that showcased the Urdu language, ETV Network started India's first Urdu language TV channel: ETV Urdu, on 15 August 2001. It now caters to a large section of Urdu speaking population in India. It also aims to target Pakistani viewers as Urdu is their national language. It is also available in Bangladesh, Sri Lanka, UAE, United States and UK. Main programming includes serials, debates on culturally and socially relevant subjects, dramas, news, religious and other infotainment programs.
Administration
ETV Urdu is India's full-time Urdu channel which relays news and programs 24 hours a day. It is owned by media baron Ch.Ramoji Rao. To cater to the needs of Maharashtra, Karnataka, West Bengal, Andhra Pradesh and Telangana states audience, the ETV management started regional bulletins.