Picture format 480i (SDTV) NTSC Language English Founded 23 August 2004 | Country Philippines Broadcast area Nationwide | |
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Launched August 23, 2004; 12 years ago (2004-08-23) (cable)
January 1, 2008; 9 years ago (2008-01-01) (terrestrial) Slogan Take it. Own it. Flaunt it.
#feistierETC Motto Take it. Own it. Flaunt it. #feistierETC Owned by Solar Entertainment Corporation, Southern Broadcasting Network | ||
ETC (stylized as etc) is a commercial broadcasting television network in the Philippines owned by Solar Entertainment Corporation through its subsidiary Southern Broadcasting Network. Its free-to-air broadcast is carried by SBN's flagship station DWCP-TV Channel 21 Metro Manila. The channel can also be seen nationwide in all SBN provincial TV stations. The channel is also carried by cable/satellite providers, including Sky Cable/Destiny Cable (Metro Manila), Cablelink, Sky Direct and Cignal, along with various provincial cable operators and through online streaming.
Contents
ETC operates from 6:00 AM to 1:00 AM on analog free TV, while it operates for 24 hours on Solar's digital free TV (under test-broadcast) as well as on most pay TV and streaming service providers.
ETC broadcasts from Solar's master control facility located at the Third Floor of the Worldwide Corporate Center, Epifanio de los Santos corner Shaw Boulevard, Mandaluyong City, while SBN's sales office is located at the 22/F Strata 2000, F. Ortigas Jr., Road, Ortigas Center, Pasig City. SBN holds free-to-air broadcasts from its transmitter and tower site located at Nuestra Señora de la Paz Subdivision, Bo. Sta. Cruz, Antipolo City, Rizal.
History
On August 23, 2004, ETC was launched on various cable and satellite providers as "Entertainment Central".
On January 1, 2008, ETC ceased to air over Sky Cable as a separate channel. As part of the Solar network’s block-time agreements with various terrestrial channels, ETC started airing over SBN 21, a terrestrial UHF TV station in the Philippines.
Then on March 2, 2011, ETC had moved to RPN after the network was privatized, while Talk TV, a news-oriented channel airing local and US news programs, launched on SBN 21.
However, ETC returned to SBN on November 30, 2013, as Solar News Channel moved to RPN the following day to allow SNC's wider coverage. (SNC and RPN, however, were sold to ALC Group of Companies chair, Ambassador Antonio Cabangon Chua, in August the following year, due to the Tieng's loss of revenue after investing on RPN.)
On October 16, 2016, as part of Solar Entertainment's shakeup of its major channels, ETC relaunched their logo with a variation of one of their former logos, and was colored in pink.
Programming
Mainly targeting the young adult demographics, ETC's programming currently consists of sitcoms, drama series, reality and entertainment news programs from the U.S. The network also produces and/or airs local programming, including news programs, lifestyle, infotainment and entertainment programs Etcetera and reality programs Project Runway Philippines, I Am Meg and Mega Fashion Crew, the latter of which is produced by the One Mega Group and TV 100 Production.
Ratings
According to National Urban Television Audience Measurement, ETC is the top-ranked female television channel with cable and free TV ratings combined (January 2012 - May 2012) with a 10.33% audience share.