Products Hair dye Founded 2008 | ||
Key people Francisco Gimenez CEO and Co-founder Founders Tamim Mourad, Francisco Gimenez, Cory Rosenberg, Omar Mourad | ||
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eSalon is a hair color company based in Culver City, California. Launched in 2010, the company’s initial offering was individually customized hair coloring. In 2015, the company expanded its services to include a variety of hair care products in a subscription box.
Contents
- Huge haul pacifica 4 esalon makeup geek frosting company fortune cookie soap
- History
- Operations
- References
History
eSalon was founded by a former employee, Francisco Gimenez, and three founders of the price-comparison shopping site, PriceGrabber, after it was bought by Experian in 2005. In 2008, the men founded eSalon and after two years of research and development launched the company in 2010. In 2014, eSalon expanded beyond hair color and began offering other hair care products. Later that year the company expanded sales to Europe and Canada and reported revenues of over $17 million. By 2015, the company had sold 2.2 million units of hair color to 140,000 subscribers with 120,000 different unique formulas. In February 2016, eSalon announced that it intended to expand into physical retail stores.
Operations
eSalon creates custom hair colors for clients based on an online questionnaire about their hair color history, amount of gray, skin tone, eye color and other factors. The corresponding formula is mixed on an individual basis and is available as a one time purchase or as a subscription. In 2015, the company began offering hair care products in subscription boxes. The company utilizes a direct to consumer sales model.