Neha Patil (Editor)

EFAMRO

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EFAMRO is a federation of national bodies representing the market research profession in Europe.

Contents

Members

EFAMRO is composed of 16 national bodies:

Activities

EFAMRO has three primary roles:

  • To adjudicate on cross-border complaints made against market research organizations through a self-regulatory framework
  • To provide a common voice for national bodies when lobbying at a European or international level
  • To develop and enhance international quality standards for market research (most notably the ISO 20252 quality standard which EFAMRO initiated)

    • EFAMRO co-ordinates these activities with other research bodies globally through its participation in the Global Research Business Network (GRBN), a joint initiative with the Asia Pacific Research Committee (APRC) and the Americas Research Industry Alliance (ARIA).

    Leadership

    EFAMRO is led by an Executive Board overseen by Jan Oostveen (Director General) and Andrew Cannon (President).

    References

    EFAMRO Wikipedia
    (Text) CC BY-SA