Headquarters Luxembourg | Founded June 2011 | |
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Edreams odigeo talks merchandising for travel agencies
eDreams ODIGEO is a global online travel company that was formed in 2011 with the merger of four online travel agencies including eDreams, GO Voyages, Opodo Travellink plus the metasearch engine Liligo.com, which was acquired in 2013. The five brands that make up the group sell flights, hotels, vacation packages (flight + hotel), train tickets, car rentals, and travel insurance to 16 million customers with localized sites across 44 countries worldwide. The company's headquarter is in Barcelona.
Contents
- Edreams odigeo talks merchandising for travel agencies
- Edreams odigeo
- History
- Go Voyages
- eDreams
- Opodo
- Liligo
- Revenue
- References
The leadership team includes Dana Dunne (Chief Executive Officer), Philip Wolf (Chairman), Javier Pérez-Tenessa (Honorary Chairman) Carsten Bernhard (Chief Technology Officer), David Elizaga (Chief Financial Officer), Gerrit Goedkoop (Chief Operating Officer). and Jerome Laurent (Chief Marketing Officer)
The company had a turnover of 4.6 billion Euros in 2015/2016 fiscal year (for the year ending March 2016).
Edreams odigeo
History
eDreams ODIGEO was founded in June 2011, created through the merger of eDreams and Go Voyages, and the acquisition of Opodo and its subsidiary Travellink, in a move that anticipated the consolidation of what remains a highly fragmented sector in Europe.
In April 2014, the company completed its Initial Public Offering on the Madrid Stock exchange, which valued the company at around $1.5 billion. This was the first ever IPO of an Internet Startup in Spain.
eDreams shares initially listed at €10.25 valuing the company at over $1.5 billion, making it the first company in 3 years to IPO in Spain as the country emerged from financial recession.
However, after 5 months the stock price had fallen by 60%, reflecting the shared challenges of a difficult European IPO market: "Dozens of other European IPOs have stumbled this year, as European markets continue to struggle to recover from the 2008 financial crisis."
In January 2015, eDreams announced management changes with former Chief Operating Officer Dana Dunne replacing co-founder Javier Perez-Tenessa as CEO, and non-Executive Director Philip Wolf becoming Chairman.
The company has received leading industry awards including “Best Online Travel Partner Global 2015” (CFI.co), “Best Flight Booking Website 2015” (British Travel Awards) and “Best international Expansion” (eAwards – EMOTA).
The company introduced new virtual Help Centre hubs in late 2015 across its online travel agency brands eDreams, Opodo and Go Voyages, to allow its customers to access the right information quicker and more conveniently.
In June 2016, eDreams ODIGEO launched free intelligent push notifications on mobile apps for iOS and Android devices, so that travelers can be notified of any flight delays, cancellations and diversions as well as gate announcements and baggage claim areas.
Go Voyages
1997 Acquisition of Plus travel agency, Go Voyages and the AS400 software
1999 Launch of the digital strategy
2000 Accor enters in the capital of Go Voyages, with a 38.5% share
2001 First OTA to offer travel packages for flight+hotel
2007 Financière Agache P.E. and CNP, buy Accor from Go Voyages.
2010 LBO of Ardian 420 employees
eDreams
1999 Founded in Silicon Valley by Javier Perez–Tenessa, James Hare and Mauricio Prieto.
Venture capital with Apax Partners, Atlas Venture, DCM, and 3i as principal financial stakeholders
2000 Start of operations in Italy and Spain. TTV earns 171m euros
2005 Leading OTA in Southern Europe
2006 LBO with TA Associates
2007 Entry in Portugal, France, Germany
2009 Development of a new technology platform
Addition of 14 more country markets
2010 LBO by Permira
Opodo
2000 Created by a consortium of nine airlines
2001 Launch of the first webpage in Germany
2002 Launch in the UK and France
2004 Amadeus acquires 55% of Opodo
2005 Fusion of Karavel, Travellink, eViaggi, and Vivacances
2007 Arrival of the current management team
Implementation of the price reduction program
Elimination of Karavel from Barclays PE
TI moves from London to Madrid
2009 Amadeus acquires up to 99,7%
410 employees and 70 outsourced in the call center in France
Liligo
2005 Launch of liligo.com with flight search in France
2007 First fund raising from founders, Business Angels & Alven Capital
Hotel and package categories are launched
Site is launched in Spain, Italy and UK
2008 Second fund raising with 3M€ from Orkos Capital and Alven Capital
Car hire category is launched
2010 New international sites are launched
August: SNCF group enters the capital of liligo.com with 90% share
2013 September: purchase of liligo.com by eDreams Odigeo group
Revenue
eDreams earns its revenue through the sale of its travel products and advertising.
In fiscal year (FY) 2011, eDreams was Europe's largest online travel agency group, with gross bookings of €3.9 billion, and more than 14 million customers worldwide.
In FY 2012, the company's gross bookings were €4.15 billion with over 8.7 million online purchases.
In FY 2013, eDreams continued to be the largest online seller of flights in the world and Europe’s largest e-commerce company in terms of profits, with business volume nearing €4.4 billion and nearly 9.8 million purchases.
In FY 2014, eDreams had gross bookings of over €4.2 billion with over 9.7 million online purchases.
In FY 2015 (ended in March 2016), eDreams had gross bookings of over €4.5 billion with nearly 10.7 million online purchases.