Rahul Sharma (Editor)

E. Gluck Corporation

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Industry
  
Watch manufacturing

Divisions
  
Armitron

Founder
  
Eugen Gluck

Owner
  
Eugen Gluck

Area served
  
U.S.

Website
  
Armitron

Founded
  
1956

Type
  
Privately held company

E. Gluck Corporation httpsuploadwikimediaorgwikipediaencccE

Headquarters
  
New York City, New York, United States

E. Gluck Corporation is an American watch manufacturer headquartered in Little Neck, New York. It was founded in 1956 by its current President, Eugen Gluck. E. Gluck Corporation manufactures watches under two flagship brand names, Armitron and Anne Klein. As of 1999, Armitron had the fifth largest share of all watch purchasers, by brand, in the United States. As of 2005, Armitron ranks as one of the top ten fine and fashion watch brands in the US, along with Timex, Fossil, Seiko, Citizen, Casio, Guess, Bulova, Movado, and Pulsar.

Contents

Armitron

  • Men's Dress Watches
  • Men's Sport Watches
  • Ladies' Dress Watches
  • Themed-dials
  • Ladies' Sport Watches
  • Armitron is a medium-price watch manufacturing company which manufactures and retails watches in U.S. only.

    Brands

  • Anne Klein
  • Anne Klein NY
  • Armitron
  • Badgley Mischka
  • JLO By Jennifer Lopez
  • Nine West
  • Sprout Watches
  • Digital watches

    Armitron started making digital watches in the 1970s with LED displays. The LED displays consumed so much battery life that, in 1977, the company stopped production. Armitron subsequently began manufacturing their digital watches with LCD displays, which eventually became the industry standard.

    Automatic movements

    In 2007, Armitron began manufacturing automatic watches.

    Notable marketing efforts

  • Clock sponsor at Yankee Stadium.
  • References

    E. Gluck Corporation Wikipedia