Key people Russ Fradin, CEO Website dynamicsignal.com Founded November 2010 Type Privately held company | Products VoiceStorm Headquarters San Bruno Number of employees 100 | |
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Founders Russ Fradin, Jim Larrison, Steve Heyman Services Social selling, social business | ||
Dynamic signal overview
Dynamic Signal is a social marketing company based in San Bruno, California. Russ Fradin, Steve Heyman and Jim Larrison founded the company in 2010. Fradin is the CEO of Dynamic Signal.
Contents
History
In November 2010, Russ Fradin, Steve Heyman and Jim Larrison founded Dynamic Signal. They previously worked for Adify, an advertising infrastructure company. In February 2011, Dynamic Signal raised $8 million in equity-based financing from a group of 30 investors. That July, Business Insider included Dynamic Signal on its list of "The 20 Hot Silicon Valley Startups You Need To Watch." The company closed a $13.3 million funding round led by Venrock in July 2012. Time Warner, Trinity Ventures and Cox Enterprises also participated. In March 2013, the company announced VoiceStorm, a product that manages and measures employees' efforts to promote a company on social networks. That November, Intel partnered with Dynamic Signal.
Dynamic Signal released an iOS application for VoiceStorm in February 2014. In August 2014, the company closed a $12 million funding round led by Rembrandt Venture and participation from Venrock, Trinity Ventures, Time Warner Ventures and Cox Enterprises. Some of the funds were used to acquire PaperShare, a content marketing start-up based in Washington.
Operations
Dynamic Signal is headquartered in San Bruno, California and has approximately 115 employees. The company has delivered impressions for brands such as Hitachi Data Systems, Salesforce, Deloitte, IBM and Gamestop.
Product
Dynamic Signal offers an employee advocacy platform to marketers. The platform enables branded content to be distributed and tracked through employees' own social channels.