Name Duane Knapp | ||
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Books The Brand Mindset: Five Essential Strategies for Building Brand Advantage Throughout Your Company | ||
Duane e knapp time feeling value
Duane E. Knapp is an originator in the field of BrandScience. He has served on dozens of organizations’ boards of directors, including Annika, Inc., American University in the Emirates (AUE), Federated Western Properties, Inc., and is director emeritus of Longs Drug Stores (now CVS), and has held a variety of senior executive positions. He advises leading law firms relating to high-profile brand and intellectual property matters and has specific expertise in the fields of travel and hospitality, food and beverage products, restaurants, retailing, health care, financial services and real estate development.
Contents
Career
He has taught and lectured widely at universities and graduate schools throughout the United States, including Vanderbilt University, Stanford, the University of California, the University of Colorado at Boulder and Seattle University. Mr. Knapp is the leading keynote speaker on the subject of building Genuine Brands. He has been published, quoted or featured in hundreds of publications, including BusinessWeek, Brandweek, CFO Magazine, Association Management, Marketing, Washington CEO, Bankers Magazine, Design Forum, Focus Magazine, Risk Management, Forbes Magazine Travel, Distribution Reports, Private Clubs Magazine, Fortune Magazine and International Journal of Medical Marketing, as well as The Seattle Times, The Journal of Commerce and many private corporate and association publications, plus television and radio talk shows.
Knapp is Founder and Chairman of BrandStrategy, Inc., which has advised corporations, communities, societies, professional associations, institutions, countries, world-class professionals, celebrities and successful individuals who desire to optimize their perception, image and success.
Writings
He is the author of several books including The BrandPromise® and The BrandMindset®, published by McGraw-Hill, Global Destination BrandScience™ and Destination BrandScience™. Global Destination BrandScience outlines how a successful destination strategy goes beyond the tourism aspect; it becomes a focal point for the entire community when making strategic decisions regarding economic opportunity. The BrandMindset book was selected by IBM and American Express as the “must read” book for their top 400 executives. It is available in seven languages and is considered the definitive guide to building Genuine Brands.
Duane Knapp’s BrandPromise philosophy is highly acclaimed and has been extensively referenced and quoted in many books and publications, including Tim Sanders’ bestseller, Love is the Killer App, Nick Wreden’s FusionBranding, Michael Levine in A Branded World, David Aaker’s, Building Strong Brands, and Tony Simons, The Integrity Dividend. Knapp also wrote the foreword for the License to Serve.