Initial release March 2005 | ||
The drugs i need
For the Against All Will song, see The Drug I Need.
Contents
Drugs I Need is a satirical animated short made by The Animation Farm and the Austin Lounge Lizards and produced by the Consumers Union.
Plot
The animation parodies a regular pharmaceutical television commercial, detailing the benefits of a drug whose use isn't described in detail. Instead, a large number of side effects are sung to an upbeat musical jingle, which emphasizes that the consumer should buy the fictional drug Progenitorivox— even if the generic drug is half the cost— if only to be like a family on TV. The animation ends with a seemingly random disclaimer, also a parody of pharmaceutical or "drug" advertisements.
Reception
The video won the Public Affairs Council's Grassroots Innovation Award in 2006.