Dragoljub Ljubičić

Index's Radio Theatre

Sometimes billed as Dragoljub S. Ljubičić Mićko, he studied law at the University of Belgrade but left it on the third year without graduating, being simultaneously involved with music and radio advertising. In 1984 he joined Indexovo radio pozorište (Index's Radio Theatre) a popular Serbian radio programme that eventually grew into a theatrical group. There he began only as an actor, but soon became a co-writer with Vojislav Žanetić, with whom he wrote 5 (five) original theater plays: "Istočno od Rajha" (1991), "Tamo daleko je sunce" (1992), "Brat I mir" (1994), Svet ili ništa" (1995) and "Oproštajni koncert" (1999). All of them were hugely popular and played hundreds of times, establishing both Ljubičić and Žanetić as the right tandem for combining hilarious comedy with bitter satire.

Advertising

In 1985, with a couple of talented friends (Vlada Petrović, Jasminka Petrović, Dado Pejoski) he co-founded and became the creative director of "Tim talenata" advertising agency, which still exists and operates as a "creative boutique", best known for its creativity in radio commercials. Those radio ads bring them many festival awards through the years, both locally and regionally, and even got them The Finalist Award on The New York Festivals, back in 1990s. As a result, Mićko himself got UEPS Lifetime Achievement Award in 2015, and the same year got the Award for Significant Creative Contribution in radio advertising, being one of the first three authors to enter the newly founded "Legendarium" for accomplished creative individuals. The other two were Slavimir Stojanović (for print) and Jaka Judnič (for TV).

Books

Ljubičić wrote two very popular books: "Nacionalni park Srbija." Vol. 1 and Vol. 2 in 1999 and 2007 respectively. ("Serbia - The National Park" Vol. 1 & 2) The first one was a bestseller and a sensational hit among Serbian talking people, for its sharp humor and strong satire, aided by exceptional illustrations of Dobrosav Zivkovic. The second one is widely known for its CD containing interviews with several hilarious characters from the book, especially one, the clerk on the counter called "Mica Ubica" (can be translated as "Mrs. Miller the Killer"). Both books were published by "Kreativni centar", from Belgrade.

Film

In 1994 he appeared in director Želimir Žilnik's semi-documentary film "Tito, Among the Serbs For the Second Time" ("Tito, po drugi put medju Srbima"). He played the role of Josip Broz Tito, who returns from the dead to Serbia that's ruled by Slobodan Milošević, and talks (improvises) with random people on the streets of Belgrade about their current grievances.

Music

From 1982 until 1985 he played in two bands: Petar i zli vuci and Kapetan Belkanto.

His first music CD called "Truba... I druge priče" ("The Trumpet... And Other Stories"), on which he was the author of all but one songs and lyrics, got out in 2005. but cannot be easily found today, except on his YouTube channel - "Micko Ljubicic Official Channel". The Channel also contains the music from his second CD, never published except on YouTube. There can be found more multimedia works of the same author, along with a number of TV interviews.

TV shows

In 2007 he had his first TV show on TV B92 called "Pozovi M... ili će on tebe" ("Dial M... Or He Will Dial You"), which consisted of 25 episodes, and still is very popular on YouTube within "Micko Ljubicic Official Channel".

On March 31, 2015, he started hosting his second TV show, written with Voja Žanetić, Lekoviti Show ("The Medicine Show"), which consisted of 12 episodes and which aired on TV B92. It is also present on "Micko Ljubicic Official Channel" on YouTube (https://www.youtube.com/watch?v=li6nbSjvFlQ&list=PLNMjTM1RXDUhv6Ol_iSlkDYN88bknolJ1).

Theatre

On May 27, 2011. Ljubičić had a premiere of his one-man-show, cabaret-monodrama "One stvari" ("THOSE Things"), based on a play by Bernhard Ludwig, Austrian sexual therapist. Mićko did major adaptation of the basic text, composed several original songs and made up a character od Dr Agoljub, a word game based on his surname. The public response was extremely positive and he performed "One stvari" for several years, all in all more than a hundred times.

On September 30, 2016 he had premiere of "Danas nam je divno DNO" ("Today Is The Lowlife Day"), another theatre play written in collaboration with Voja Žanetić. It is again a strong satire, combined with hilarious comedy. It is still playing, and is constantly sold out.