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Donald Kirkpatrick

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Name
  
Donald Kirkpatrick


Died
  
May 9, 2014

Donald Kirkpatrick wwwkirkpatrickpartnerscomportals0AboutUsPro

Education
  
University of Wisconsin-Madison

Books
  
The Four Levels of Evaluation

Kirkpatrick s 4 levels of evaluation


Donald Kirkpatrick (March 15, 1924 – May 9, 2014) was Professor Emeritus at the University of Wisconsin in the United States and a past president of the American Society for Training and Development (ASTD). He is best known for creating a highly influential 'four level' model for training course evaluation, which served as the subject of his Ph.D. dissertation in 1954. Kirkpatrick's ideas were published to a broader audience in 1959 in a series of articles in the US Training and Development Journal, but they are better known from a book he published in 1994 entitled Evaluating Training Programs. Other books that he has written on training evaluation include Transferring Learning to Behavior and Implementing the Four Levels.

Contents

Donald Kirkpatrick Donald Kirkpatrick 19242014 Training Journal

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Four Levels of Learning Evaluation

Donald Kirkpatrick Kirkpatrick has moved to the next level RIP Articles

Kirkpatrick's four levels are designed as a sequence of ways to evaluate training programs. Many practitioners believe that as you proceed through each of the levels, the evaluation becomes more difficult and requires more time. Clomedia.com Editor suggests "it is best to look at the levels as a categorization scheme (i.e., their original purpose) in order to guide your staff in what levels to apply to the evaluation task". In practice, then, it is common for trainers to get stuck in Levels 1 and 2 and never proceed to Levels 3 and 4, where the most useful data exist. Today, Kirkpatrick-certified facilitators stress "starting with the end in mind," essentially beginning with Level 4 and moving backward in order to better establish the desired outcome before ever planning the training program. When done strategically, reaching these levels does not have to be any more expensive or time consuming, but will still help to ensure on-the-job performance of learned behaviors and skills.

Donald Kirkpatrick Donald Kirkpatrick Receives ISA Thought Leadership Award

The four levels of Kirkpatrick's evaluation model are as follows:

Donald Kirkpatrick httpswwwlearningsolutionsmagcomassetsimages
  1. Reaction - what participants thought and felt about the training (satisfaction; "smile sheets")
  2. Learning - the resulting increase in knowledge and/or skills, and change in attitudes. This evaluation occurs during the training in the form of either a knowledge demonstration or test.
  3. Behavior - transfer of knowledge, skills, and/or attitudes from classroom to the job (change in job behavior due to training program). This evaluation occurs 3–6 months post training while the trainee is performing the job. Evaluation usually occurs through observation.
  4. Results - the final results that occurred because of attendance and participation in a training program (can be monetary, performance-based, etc.)

Several authors have suggested an addition of a fifth level of evaluation. JJ Phillips has argued for the addition of a Return on Investment (ROI) level, which is essentially about comparing the fourth level of the standard model to the overall costs of training. Roger Kaufman has argued that ROI is essentially a Level 4 type of evaluation because it is still internal to the organization and that a fifth level of evaluation should focus on the impact of the organization on external clients and society.


Donald Kirkpatrick Kirkpatricks model


Donald Kirkpatrick Kirkpatricks Levels of Training Evaluation Training and Development

References

Donald Kirkpatrick Wikipedia