Website www.dollskill.com Founded 2011 | Headquarters San Francisco Type of business Private | |
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Founder Bobby FarahiShoddy Lynn Profiles | ||
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Dolls Kill is a global online fashion brand for young women. The company was named the "Fastest Growing Retailer" in 2014 by Inc Magazine, which also included Dolls Kill as one of the "Top companies in San Francisco." Dolls Kill operates a retail website that sells clothing, shoes and accessories and features five collections showcased by "Dolls," models that embody character personas for each collection's style. Dolls Kill is known for featuring kawaii, punk, goth, streetwear and festival fashions.
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History
Dolls Kill was co-founded in 2011 by Shoddy Lynn, a former DJ who went by the stage name DJ Shoddy Lynn, and her husband Bobby Farahi. Previously, Farahi was the founder and CEO of Multivision Inc., a broadcast monitoring service that was sold to Bacons Information in 2005. After Farahi sold his first company, the couple started Dolls Kill and it has reportedly been profitable since its launch. Lynn originally entered the e-commerce business by selling clothing on eBay. Later, Dolls Kill was launched as an online marketplace for eccentric accessories such as colorful fox tails before expanding its business to a full clothing and accessories online store. The idea for the company stemmed from Lynn's experiences as a DJ while traveling to music festivals on tour.
In 2014, Dolls Kill secured $5 million in a Series A round of funding from Maveron, a Seattle-based venture capital firm who has also invested in companies such as Shutterfly, eBay, zulily and Pinkberry. After the funding round, Betsy McLaughlin, former CEO of Hot Topic, joined the company's board of directors. Dolls Kill was the fastest growing private company in the San Francisco Bay Area based on revenue percent growth in 2014.
Description
Dolls Kill is an e-commerce apparel website that uses social media marketing to promote its brand and clothing. Similar to companies such as Hot Topic, Nasty Gal, Wanelo, or ModCloth, Dolls Kill operates various accounts on social media platforms showcasing its products and collections. The company also uses social media to turn customers into brand ambassadors. When users share images of themselves on platforms such as Instagram wearing the site's apparel, Dolls Kill will in turn feature the photo on the site with links to the product's purchase page.
Dolls Kill offers clothing products, such as tops, bottoms, dresses, swimwear, outerwear, and lingerie. The company also provides accessories, including bags and belts, beauty, hats and jewelry. In addition, it offers shoes, tights, and socks. Registration is not required to shop on the Dolls Kill website, but users can create accounts to save billing and shipping information. The site is shut down for six hours before Black Friday.
Collections
Dolls Kill features five collections represented by characters known as "Dolls." Each Doll is a model that embodies the style of the collection's theme: