Do What Thou Wilt.

Background

In 2007, Ab-Soul signed a deal with Top Dawg Entertainment. In 2014, after the release of his third album, These Days... through the TDE label, Ab-Soul embarked on a national concert tour. Upon returning from the tour, Ab-Soul began recording new material as early as February 2015. On July 14, 2015, Ab-Soul give more updates on the album that day: "My album's almost done..." he wrote on Twitter, adding, "It's a love story". He completed the post with the hashtag "DWTW", presumably the acronym to his album title, to which he kept alluding. On June 8, 2016, Ab-Soul revealed that he had finished the new album and then turned it in for audio mixing.

In December 2016, in an interview with HotNewHipHop, Ab-Soul spoke on the album's cover artwork, revealing why he's not featured with his trademark sunglasses: "With the light sensitivity, I knew it would be difficult, but I was up to the challenge. I knew that it was something that the people wanted to see from me. I like to bare it all. I'm very honest. I think this album kinda called for that type of sincerity." He said the photographer wanted to "capture his angst" but "I'm a happy guy," he said, smiling. "But the tone of the album, you can get that from it. I think that that cover is a proper depiction of... the tone of the album. It's the grey area."

Release and promotion

On December 5, 2016, Ab-Soul announced on his Twitter feed that DWTW was scheduled to be released on December 9, 2016. The announcement of the release date coincided with the release of the song "Threatening Nature", on TDE's SoundCloud page. On December 6, Ab-Soul unveiled the album's cover art and track-listing. On December 7, 2016, Ab-Soul released the music video, directed by PANAMÆRA, for a song titled "D.R.U.G.S." On December 13, 2016, Ab-Soul released another music video, this one directed by APLUS Filmz, for the album's intro, "RAW (backwards)".

"Huey Knew" was released on September 30, 2016, as the album's lead single. It features production by TDE's in-house producer Willie B, as well as a guest appearance from New Jersey-based rapper Dash. The music video for "Huey Knew", was released on October 14, 2016. "Huey Knew" is listed as "Huey Knew THEN" on the albums track-listing. Ab-Soul released the album's second single, titled "Braille", on October 28, 2016. The song features a guest appearance from New York-based rapper Bas, while the production was handled by WondaGurl. On November 22, 2016, the music video for "Braille", which was directed by PANAMÆRA, was released.

Critical reception

Do What Thou Wilt. received generally positive reviews from critics. At Metacritic, which assigns a normalized rating out of 100 to reviews from mainstream publications, the album received an average score of 64, based on six reviews. Ural Garrett of HipHopDX said, "Ab-Soul expounds on his cranial compound Do What Thou Wilt and fully revealed himself as an artist who plays mind games with himself and listeners. Although figuring Soulo lyrical intent continues to be a guessing game, at least there are some critical takeaways that linger far after indulging in the music." Michael G. Barilleaux of RapReviews.com said, "For those who like a swell show of technical strength, a spin of this album will occupy your listen to and from the workplace quite well. For those seeking something more meaningful to go along with their skill showcase, however, don't feel bad about taking a pass on this one." In Vice, Robert Christgau said Ab-Soul's music "emanates intellectual excitement and pleasure as he grows up", highlighting the rapper's "feminist-curious yearnings" while remaining ambivalent toward his "tree-huffing doggishness". Christgau deemed the record, "as listening, more fun than his fellow Black Hippy's outtakes for sure. As wordplay too. As thinking, leaves room for improvement and reason to hope there'll be some."

Scott Glaysher of XXL said, "The kind of God level rapping that Ab-Soul showcases on Do What Thou Wilt means this album will exist predominantly in the headphones of those shrewd enough to understand." Calum Slingerland of Exclaim! said, "Ab-Soul is more successful when he mines his own sorrow." Dan Kok of PopMatters said, "It's an album that embodies the idea of potential that isn't fully realized." Pitchfork journalist Sheldon Pearce was less receptive, regarding the songs as overly abstract, meaningless riddles. He believed Ab-Soul had become "so information-obsessed that he loses sight of actual meaning", while panning what he said were Aleister Crowley-inspired occult references.

Track listing

Notes