8 /10 1 Votes
Country Canada Publication date January 2009 Pages 192 (first edition) Subject Marketing | 4/5 Goodreads Language English Media type Print (paperback) Originally published January 2009 Genre Non-fiction OCLC 227921823 | |||||||||||||||||||||||||||||||||
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Publisher Pearson Education (first edition), Peachpit Press (imprint)/New Riders/AIGA Press Similar The Design Activist's Handboo, Citizen Designer: Perspecti, Green Graphic Design, Design for human scale, Don't Make Me Think | ||||||||||||||||||||||||||||||||||
Do Good Design: How Designers Can Change The World is a book by Canadian designer David B. Berman, with a foreword by Erik Spiekermann, published by Peachpit Press in January 2009. The book was co-published by AIGA, the world's largest-membership national design organization, as part of the AIGA Press / New Riders cooperation.
Contents
Book
The book focuses on graphic design, branding, and social responsibility, and often makes connections with environmentalism. It is written for designers, for those who buy design, and for those who consume design. It alerts designers to the role they play in persuading audiences with their invented needs. Berman pays special attention to the effect of design in the developing world, the deeds and misdeeds of the Coca-Cola Corporation, and women in advertising. Some ideas in Berman's book derive from those of Ken Garland, author of the First Things First manifesto in the 1960s. Garland was the first person to take the Do Good Pledge on the book's Web site.
The book is divided into three sections, ending with a call for all professionals to sign the online Do Good Pledge, which has been signed by notable designers, including Ken Garland.
Reception
The book has been adopted in colleges and universities as a textbook or required reading for students in social responsibility, including Virginia Commonwealth University, whose design program has been rated number one amongst U.S. public universities by U.S. News & World Report. Other schools using this book as a textbook: Algonquin College, Ottawa, ON, Canada; California Baptist University, Riverside, CA, USA; Colorado State University, Boulder, CO, USA; Georgian College, Barrie, ON, Canada; Izmir University of Economics, Izmir, Turkey; Kingston University, London, UK; Massachusetts College of Art And Design, Boston, MA, USA; Ohio Dominican University, Ohio, USA; Seneca College, Toronto, ON, Canada; Youngstown State University, Youngstown, Ohio, USA;