Djarum is an Indonesian kretek (clove cigarette) brand/manufacturer founded in April 21, 1951 by Oei Wie Gwan in Kudus, Central Java.
In 1951, Oei Wie Gwan, an ethnic Chinese businessman, bought a nearly defunct cigarette company in Kudus, Central Java known as NV Murup. The brand was called Djarum Gramofon which means 'gramophone needle' he shortened it into Djarum which only means needle. The company's first brand was 'Djarum'. The company was nearly extinct when in 1963 a huge fire destroyed the company's factory which was followed by the death of Oei Wie Gwan. Nevertheless, the new owners, Oei Wie Gwan's children Budi and Bambang Hartono, took the opportunity to rebuild the company.
The products are hand-rolled or machine-rolled kretek, both of which are popular and produced in large quantities. The classic hand-rolled kretek continues to be made by Djarum using older methods of manual rolling by laborers. Machine-rolled kretek, introduced in early 1970, are manufactured in a fully automated process.
Djarum Super was launched in 1981, followed by introduction of Djarum Special in 1983.
While the domestic market for kretek was large, in 1972 the company began exporting hand-rolled kretek to tobacco retailers around the world. Budi and Bambang Hartono diversified the company's activities outside of cigarette manufacturing.
After the 1997 Asian financial crisis, the company became a part of a consortium which bought Bank Central Asia (BCA) from BPPN. BCA is the largest private bank in Indonesia and was formerly a part of the Salim Group. Presently the majority stake of the bank (51%) is controlled by Djarum. In 2004 the Djarum Group acquired a 30-year BOT contract from the government to develop and renovate Hotel Indonesia in Jakarta under the Grand Indonesia superblock project.
The Djarum badminton club (PB Djarum) was founded in 1974 by Budi Hartono. Its players, such as Liem Swie King and Alan Budikusuma, have won numerous championships for Indonesia.
Since the Family Smoking Prevention and Tobacco Control Act in 2009 banned most flavored cigarettes in the United States, Djarum's clove products are now marketed as "filtered cigars" and are wrapped in tobacco leaf instead of black paper. The tobacco is air-cured, and they are packaged in boxes of 12 instead of 20.
Clavo
Clavo Premio Filter
Djarum King Size
Djarum Black
Djarum Black Cappuccino
Djarum Black Menthol
Djarum Black Mild
Djarum Black Mild Menthol
Djarum Cigarillos
Djarum Coklat
Djarum Coklat Extra
Djarum Coklat Filter
Djarum Coklat Retro
Djarum Istimewa
Djarum Istimewa Filter
Djarum 76
Djarum 76 Filter Gold
Djarum Super
Djarum Super Mild
Djarum Super Mild Black Series
Crystal Special
Ultra Special
Cobra King
Senior
Intro
Intro Menthol
Dos Hermanos
Gold Seal
L.A. Lights
L.A. Lights Menthol
L.A. Ice
L.A. Fire Freeze
L.A. Bold
L.A. Cappucino
L.A. Vanilla
L.A. Mojito
Kedai Kopi
Kembang Djati
Kembang Gading
Kembang Madu
Kembang Makmur
Kembang Sawit
Kembang Tanjung
Kembang Turi
Kotak Adjaib
Rudal
Warung Kopi
Warung Kopi Slim
Ten Mild Menthol
Relax Mild
Fellas Mild
Nuu Mild
In Mild
In Mild Menthol
Polo Mild
Djarum Bali Hai
Djarum Black
Djarum Black Bliss
Djarum Black Cherry
Djarum Black Menthol Supersmooth
Djarum Black Supersmooth
Djarum Black Vanilla
Djarum Cherry
Djarum Menthol
Djarum Mild
Djarum Special
Djarum Splash
Djarum Super
Djarum International
Djarum Original
Djarum Vanilla
Gold Seal
LA Lights
LA Menthol Lights
Spice Island
Discontinued brands
Djarum Classic (Defunct)
Djarum Filter (Defunct)
Djarum Merdeka (Defunct)
The President (Defunct)
Djarum Super CS (Defunct)
Djarum Super Mezzo (Defunct)
Djarum Supremo (Defunct)
Djarum Safari (Defunct)
Djarum Black Tea (Defunct)
Djarum Black Slimz (Defunct)
Djarum Bravo (Defunct)
Djarum 76 Twin Pack (Defunct)
Djarum Khusus Karyawan (Defunct)
Djarum Elite (Defunct)
Djarum Nusantara (Defunct)
Djarum Ultra (Defunct)
Inspiro (Defunct)
Filtra 100s (Defunct)
Supra Djirak (Defunct)
VIP President (Defunct)
Zamrud Mild
"CLAVO, Karya Tangan Indonesia" (Clavo) (CLAVO, Indonesia Handiworker)
"DJARUM ISTIMEWA, Memang Istimewa" (Djarum Istimewa) (DJARUM ISTIMEWA, Indeed, Special)
"Saat Istimewa DJARUM ISTIMEWA" (Djarum Istimewa) (Special Moment DJARUM ISTIMEWA)
"DJARUM ISTIMEWA, Memang Istimewa Mantap Berkelas" (Djarum Istimewa) (DJARUM ISTIMEWA, Indeed, Special Steady Class)
"DJARUM CLASSIC, Rayakan Saat-Saat Puas" (Djarum Classic) (DJARUM CLASSIC, Celebrate the Moment Satisfied)
"DJARUM BLACK, Full Of Imagination" (2000-2005)
"Think Black, DJARUM BLACK" (2005-2009)
"Black It Is DJARUM BLACK" (2009–2011)
"DJARUM BLACK, Upgrade Your Taste" (Djarum Black, 2011–present)
"Aroma DJARUM BLACK CAPPUCINO" (Djarum Black Cappucino) (Flavor DJARUM BLACK CAPPUCINO)
"I've Got The Power, DJARUM BLACK MENTHOL" (Djarum Black Menthol)
"A Fresh New Look, DJARUM BLACK MENTHOL" (Djarum Black Menthol)
"Mild In BLACK, DJARUM BLACK MILD" (Djarum Black Mild)
"DJARUM BLACK MILD, Innovative Double Filter" (Djarum Black Mild)
"DJARUM BLACK MILD, Now With Power Blend" (Djarum Black Mild)
"LA LIGHTS, Enjoy Aja" (1999-2010) (LA LIGHTS, More Enjoy)
"LA LIGHTS, Berani Enjoy?" (2011-2013) (LA Lights, Dare To Enjoy?)
"LA LIGHTS, Let's Do It!" (2013–2016)
"LA MENTHOL LIGHTS, 100% Menthol Alam" (LA Menthol Lights, 100% Natural Menthol)
"LA ICE, King Of Ice" (LA Ice)
"LA BOLD, Welcome To The Bold New World" (LA Bold)
"DJARUM, Rokok Kenangan Anda" (1980s) (DJARUM, Your Memories Cigarette)
"Nikmat Kretek Nikmatnya DJARUM" (1990s) (Delicious Clove Delicious DJARUM)
"DJARUM COKLAT, Gurih, Harum, Mantap, Nikmat" (1997-2000) (DJARUM COKLAT Savory, Fragrant, Steady, Scrumptious)
"DJARUM COKLAT, Nikmat" (2000-2005) (DJARUM COKLAT, Deliciously)
"DJARUM COKLAT, Nikmat Banget" (2005-2006) (DJARUM COKLAT, Very Deliciously)
"DJARUM COKLAT, Yang Bikin Enak Kita Juga" (2006-2007) (DJARUM COKLAT, That makes Delicious we Also)
"DJARUM COKLAT, Hidup Berkarya Hidup Puas" (2007-2008) (DJARUM COKLAT, Life Work Life Satisfied)
"DJARUM COKLAT, Pilihan Tepat" (2008–2014) (DJARUM COKLAT, The Right Choice)
"100% Baru, BARU DJARUM COKLAT EXTRA" (Djarum Coklat Extra) (100% New, NEW DJARUM COKLAT EXTRA)
"Ini Baru, BARU DJARUM COKLAT EXTRA" (Djarum Coklat Extra, Billboard) (This Is New, NEW DJARUM COKLAT EXTRA)
"DJARUM COKLAT, Anugerah Alam Indonesia" (Djarum Coklat) (DJARUM COKLAT, Indonesian Natural Endownment) (2014-2016)
"DJARUM COKLAT FILTER, Di FILTER Aja..." (Djarum Coklat Filter) (DJARUM COKLAT FILTER, Just FILTER In)
"DJARUM SUPER MEZZO, Zzo Mild" (Djarum Super Mezzo)
"DJARUM SUPER MILD, Pleasure Style Confidence" (Djarum Super Mild)
"Baru DJARUM SUPER FILTER" (1972-1979) (New DJARUM SUPER FILTER)
"DJARUM SUPER, Nuansa Kebanggaan" (1980-1983) (DJARUM SUPER, Nuance Of Pride)
"DJARUM SUPER, Topnya Kretek Filter" (1984-1991) (DJARUM SUPER, The Top of Kretek Filter)
"DJARUM SUPER, Top Dalam Mutu" (1991-1993) (DJARUM SUPER, The Top of Quality)
"DJARUM SUPER, Super Taste For Super People" (1993-1997)
"DJARUM SUPER, Lebih Gurih Lebih Nikmat" (1993-1997) (DJARUM SUPER, More Savory More Delicious)
"DJARUM SUPER, Yang Penting Rasanya Bung!" (1997-1999) (DJARUM SUPER, Important Taste Man!)
"Nikmati Pengalaman DJARUM SUPER" (1999-2006) (Enjoy The Experience DJARUM SUPER)
"DJARUM SUPER, My Life My Adventure" (2006–present)
"DJARUM SUPER, My Great Adventure Indonesia" (2010–present)
"DJARUM 76, Selalu Mantap" (1976-1984) (DJARUM 76, Always Delicious)
"DJARUM 76, Selalu Mantap Makin Enak Selalu Dicinta" (1984-1991) (DJARUM 76, Always Delicious, More Delicious always beloved)
"DJARUM 76, Nikmat Mania" (1991-2002) (DJARUM 76, Delicious Mania)
"DJARUM 76, Nikmat" (1998-2001) (DJARUM 76, Deliciously)
"DJARUM 76, Selalu Nikmat" (2000-2005) (DJARUM 76, Always Delicious)
"DJARUM 76, Yang Penting Heppii..." (2006–Present)
"INSPIRO, Not Mild Full Taste", (Inspiro)
"INTRO, Mantap Bro" (INTRO, Steady Bro)
"Saatnya RELAX MILD" (Time RELAX MILD)
"Semangat Full POLO MILD" (Full Brave POLO MILD)
"URBAN MILD, Bukan Soal .... Yang Penting ...." (2009-2015) (URBAN MILD, Not About .... The Important One ....)
"The Taste Of URBAN MILD" (2016-present)
"Lets SCORE MILD" (2011-2013)
"Dare To SCORE MILD" (2014-present)
"SLIC MILD, Jadi Idola! (SLIC MILD, So Idol!)
"ACCESS MILD, Buka Jalanmu (2013-present) (ACCESS MILD, Open Your Ways)
"GEO MILD, 100% Balance"
"CRYSTAL SPECIAL, Gaya Crystal Mantap" (2012–Present)
"MUSTANG, Mengatasi Segala Tantangan" (MUSTANG, Overcoming All Challenges)
"PUSAKA" Pria Suka Pusaka (PUSAKA, Men Like Pusaka)
"DJARUM SUPER MILD BLACK SERIES, The Taste That Moves You" (2016-present)
"DJARUM COKLAT RETRO, Cara Baru Nikmati Kretek Indonesia" (How New Deleciousing Indonesian Clove)
