Dior Homme is the menswear division of Christian Dior SA, the French clothing retailer. Dior Homme has been under the creative direction of Kris Van Assche since spring/summer 2008. It had been directed by Hedi Slimane since the fall/winter 2001-02 season. Under Hedi Slimane's direction, Dior Homme has introduced a characteristic slim silhouette which has since taken off within the fashion industry. The early collections delved into the exploration of the male sex. The look darkened during the Luster period which was inspired by the electroscene of Berlin. Since 2004 A/W, Dior Homme has delved into exploring the different styles of Rock and roll. A popular rumor is that Karl Lagerfeld lost about 90 pounds so he would fit into one of Slimanes esteemed suits. The logo used now by Dior Homme is a bee, usually in the bottom right-hand side of knit wear and the top right side in polo shirts.
Since 2007 and the departure of Hedi Slimane, Kris Van Assche implements a more formal and minimal style. Over the seasons, he softens the black stiff silhouette which had become too cliché and opt for models who add an athletic look to the spindly Dior Homme silhouette. This new look is characterized by an almost religiously attention to details and an unshakeable color palette of shades of black, gray, blue or chocolate.
During the 1980s and 1990s Dior's menswear line was called Dior Monsieur. Brad Pitt, Mick Jagger, David Beckham, Kanye West have all been spotted wearing the clothes – it is very popular amongst the rockstars.
In late 2007 Dior Homme began producing a six-piece men's skin care range developed in partnership with Harvard medical school, with Hedi Slimane designing the packaging. The skin care range is available for sale in France and department stores all over the world.