A digital strategy manager is an executive position. This position is based on a unique set of technological knowledge which directs all departments for digital industry growth. A digital strategy manager collaborates with all marketing, business development, and organizational management teams and uses leadership skills to build strategic partnerships.
This position focuses specifically on a corporation’s digital brand by leading, building and maintaining their presence in the digital world. Accountable for driving the prioritization of the technology infrastructure for digital advertising continuity across all multi-media platforms. Manages all related IT departments and functions as a conduit between digital presence and all advertising and/or marketing activities. Consults with all internal directors strategizing their specific marketing needs incorporating the digital technology structure.