Predecessor AdNetik Website digilant.com Founded 2009 | Parent ispDigital Headquarters Boston Number of locations 11 | |
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Industry Digital Advertising and Marketing Key people Don Epperson (Executive Chairman) Profiles | ||
Digilant (formerly AdNetik) is an marketing technology company that offers a platform designed to support programmatic media buying. Digilant is headquartered in the Boston, MA, with additional offices in Brazil, Colombia, Mexico and the European Union.
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History
Founded in 2009 as Adnetik with funding from the Barcelona-based Rodes family, the company rebranded as Digilant in July 2012 to distance itself from its origins as part of Havas. In March 2014 founding CEO, Edward Montes, left to become chief revenue officer at DataXu. In July 2014, Digilant was reorganized under a new parent company, ispDigital, alongside two sister companies, Acceso and Antevenio, offering compatible services, and under a new CEO, Don Epperson.
Products & services
Digilant's products and services are designed to assist marketers in uncovering insights about their online audience. Digilant products are available as managed services or through a self-service interface. Digilant is a media buying platform that combines data management from proprietary and third party sources with real-time bidding technology to distribute display, video and mobile ads across ad exchanges, ad networks, publisher sites, video exchanges and mobile exchanges. Digilant's platform is connected to third-party ad and video exchanges including: adap.tv, adbrite, Google DoubleClick, AppNexus, OpenX, Yahoo Ad Exchange, Rubicon Project and Improve Digital.