Kalpana Kalpana (Editor)

Dhingana

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Area served
  
Worldwide

Type of business
  
Private

Founded
  
2007

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Fate
  
Acquired (March 14, 2014)

Founder
  
Snehal Shinde Swapnil Shinde

Key people
  
Swapnil Shinde (Co-Founder & COO) Snehal Shinde (Co-Founder, President, CTO, Founding-CEO) Rohit Bhatia (CEO)

Products
  
Dhingana.com, Dhingana apps for iphone, Android, BlackBerry, Nokia, Windows phone and tablets

Services
  
Online and Mobile Streaming Music Service

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Dhingana was an online Music streaming service founded in 2007, that provided a variety of Indian music to listeners worldwide. It offered a library of over 1 million free on-demand songs, in over 42 Indian languages and genres. By December 2013, Dhingana had over 10 million active unique users. Dhingana was acquired by online music service Rdio on March 14, 2014. Dhingana founders Snehal Shinde and Swapnil Shinde joined Rdio's executive team as Vice Presidents to lead India and emerging market expansions.

Contents

A report in late 2012 announced that Dhingana averaged 200,000 new users who join each month, contributing to a monthly total of 100 million minutes of music streamed on the site.

Company history

Launched in 2007, Dhingana was founded by brothers Snehal and Swapnil Shinde, and Sushil Choudhari, former employees of Yahoo, Symantec and Microsoft, who started the company based on their love of Bollywood and Indian music.

Rohit Bhatia, formerly of Ericsson and Seamless, was appointed as CEO of Dhingana in February 2013, as Snehal Shinde and Swapnil Shinde remained President/CTO and COO/VP Products respectively.

The service was based out in Silicon Valley’s Sunnyvale with offices in Pune, India.

Dhingana’ is a word from the Marathi language which means joy, zeal and frenzy.

References

Dhingana Wikipedia