Industry Beverage Products Beers Owner Brasil Kirin | Headquarters Brazil Website www.devassa.com.br Founded 2013 | |
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Divulga o da cerveja devassa by playboy
Devassa by Playboy is a brand of beer based in Brazil made by Brasil Kirin under license from the U.S. company Playboy.
Contents
Devassa by playboy
History
The Japanese-owned Brazilian brewer Brasil Kirin launched the brand of beer under license from the United States-based adult company, Playboy. Cooper Hefner (son of Playboy founder Hugh Hefner) and Playboy Playmates were present for the launch in Brazil's Rio de Janeiro. "Devassa" is Portuguese for "libertine". The marketing of the product entails a bottle shaped as either a Bunny-waitress or an hourglass. Though the company's prime market is Brazil, there were plans to expand to other territories.
References
Devassa by Playboy Wikipedia(Text) CC BY-SA