Type Advertising agency Founder David Deutsch | Website deutschinc.com Founded 1969 | |
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Industry Advertising, marketing, public relations Predecessor David Deutsch Associates, Inc. Key people Linda Sawyer, Chairman
Mike Sheldon, CEO – North America
Pete Favat, CCO – North America
Winston Binch, Chief Digital Officer – North America
Jeff White, CMO – North America
Kim Getty, President – LA
Jason Bagley, CCO – LA
Pam Scheideler, Chief Digital Officer – LA
Val DiFebo, CEO – NY
Dan Kelleher, CCO – NY
Andrew Dawson, CSO – NY
Trevor O'Brien, CTO — NY
Anush Prabhu, CCP/IO – NY Headquarters New York City, New York, United States CEO Mike Sheldon (2015–), Val DiFebo (Oct 2009–) Parent organization Interpublic Group of Companies Subsidiaries Deutsch LA, Deutsch New York, Media Bridge Entertainment, Inc, directDeutsch Profiles | ||
Deutsch inc 30days2beta case study
Deutsch Inc. is an American, multi disciplinary marketing communications agency headquartered in New York City. Founded as David Deutsch Associates, Inc. by David Deutsch in 1969, the company name was later changed to Deutsch Inc. when his son, Donny Deutsch, took over the agency in 1989. Deutsch LA opened its office in 1995 and in November 2000, the agency was sold to Interpublic Group of Companies. Deutsch is currently led by Linda Sawyer who took over the role as Chairman in January 2015 and by Mike Sheldon, CEO of North America.
Contents
Deutsch launched its first DLatino practice in the fall of 2014, aiming to focus on Hispanic marketing.
In 2016, Deutsch launched a branded entertainment department, DeutschMusic, signing Grammy-nominated artist Charlie Puth.
New York
Val DiFebo was named CEO in October 2009, and oversees day-to-day business and operations with a team of agency partners. Dan Kelleher is Chief Creative Officer. Andrew Dawson is Chief Strategy Officer and Trevor O’Brien is Chief Technology Officer.
Los Angeles
Deutsch LA opened its doors in 1995 and is currently led by Kim Getty, president since 2015. Pete Favat is Chief Creative Officer, North America. Winston Binch is Chief Digital Officer, North America.
Notable campaigns
Furniture retailer IKEA airs Deutsch-produced ad that is the first mainstream depiction of identifiable, gay characters.
AdWeek picked the Deutsch commercial, "The Force", for Volkswagen AG, as the top commercial of 2011. The Association of Independent Commercial Producers also listed that commercial as one of the top 3 of 2011 in several categories.
Deutsch produced two live commercials for client Target Corporation during the Grammys alongside musicians Imagine Dragons and Gwen Stefani, marking the first live commercial-break concert and the first live music video respectively.
Deutsch executed “Art Heist for Good” for pro bono client Water is Life. The campaign involved taking art from Kibera, one of the most violent slums in Kenya, auctioning to the highest bidder. and using the proceeds to fund clean-water and sanitation systems in the region.
Deutsch created TacoBot, an artificially intelligent chatbot for placing orders and specifying pickup at local Taco Bell restaurants via Slack.
Awards
Creative awards include: Effies, Clios, Cannes Lions, Addys, Webby’s, One Show Pencils, and Emmy nominations.