Deola Sagoe

Updated on Jan 21, 2024

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Name Deola Sagoe Role Designer		Education University of Miami

Children Aba Sagoe, Tiwa Sagoe, Teni Sagoe

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Deola Sagoe is a haute couture fashion designer from Ondo State, Nigeria. She is a fashion visionary with a unique approach to her craft that has endeared her to followers and critics all over the world for the past 25 years.

Deola has left a global footprint across the various continents. Using African hand-woven materials in which she brings to life a range of distinct cultures; contemporizing almost-lost traditional African techniques, Deola's designs present a unique vision and attitude for the well-rounded modern woman.

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Education and early career

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Deola Sagoe has entrepreneurship in her blood, coming from a prominent family of Nigerian entrepreneurs and owners of the Elizade Group.

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She studied Business Administration at the University of Miami and returned to Nigeria to get a Masters Degree in Finance and Management from the University of Lagos.

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Deola's mother had been running a small tailoring house called Odua Creations which was known for producing meticulously embroidered traditional Nigerian menswear. In 1989, Deola joined her mother with a view of expanding the label's repertoire to encompass more contemporary designs for the ever developing, cosmopolitan Nigerian society. The following year, Deola began designing under her name.

Career

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Deola Sagoe has gained international notoriety for her lively, and colorful designs.

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Her fashion design credentials took a huge leap forward when she won the MNET Anglo Gold African Design award. She had been nominated by the legendary US Vogue Editor, Andre Leon Talley as one of four designers from Africa to show their work at the New York Fashion Week in 2000. She later went on to be the first Nigerian to have her own stand alone show at the New York Fashion Week in September 2014.

Deola became the first black woman to present a collection at AltaRoma, Rome's celebrated fashion week back in 2004. Her globally appealing style has earned her an enviable clientele that ranges from Africa's first ladies, to society ladies like Lydia Hearst, top model Alek Wek, and famous personalities such as Oprah Winfrey and Will Smith.

She was recently appointed to represent Nigeria in a new international campaign organized by the United Nations World Food Program. The campaign, titled “Catwalk the World: Fashion for Food.”, began in Nigeria in April 2006 and recently staged an event in Ghana which brought celebrities like Damon Dash, his wife, designer Rachel Roy, and Ghanaian-born, London-based designer Ozwald Boateng. The campaign's goal is to raise money towards halving the number of hungry people in the world, particularly children, by 2015. Sagoe frequently exhibits her couture collection at Cape Town Fashion Week and she continues to lead the way in carving a space for Nigeria on the global fashion map.

Komole

Deola uniquely showcases contemporary fashion utilizing authentic African fabrics of antiquity; bringing together the contemporary and the traditional in a unique and fresh way. Her designs have received acclaim from foreign and domestic quaters. Deola is well known for her uncanny attention to detail, her expert handling of a diverse range of fabrics as well as her examplary understanding of the African woman's body. Amongst her many innovations is "Komole", her own authentic answer to every African's yearning for an original interpretation and crafting of lace.