Founded 2006 | ||
Demandbase is a targeting and personalization platform for business-to-business (B2B) companies. Marketers can target online ads to companies that fit pre-determined criteria based on attributes and metrics like industry, revenue, customer status, or products purchased. The platform provides services such as managed analytics consulting, target account marketing, and Facebook ad targeting. The company’s patented technology can identify businesses visiting websites through the use of their network IP address, without the use of cookies and in real-time.
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Headquartered in San Francisco, Demandbase was founded in 2006 by CEO Chris Golec.
Partners & Customers
The Demandbase platform integrates into other advertising and marketing technologies including marketing automation, web analytics, content and personalization, consulting, and other services.
Demandbase connects to the technologies of more than 25 partners, including Adobe, Google Doubleclick and Google Analytics, ExactTarget, Oracle (Eloqua), Marketo, New Business Strategies, Salesforce, and Site Tuners. Some of Demandbase's customers include Microsoft, Adobe, CSC, Brocade, Box, Dell, HP, Informatica and Visa.
Investors
In March 2013, Demandbase announced it had raised $15 million in its most recent funding round led by Scale Venture Partners. Demandbase's investors also include Sigma Partners, Altos Ventures, Costanoa Ventures, Sutter Hill Ventures and Adobe Systems.