Rahul Sharma (Editor)

Defy Media

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Type
  
Subsidiary

Area served
  
Worldwide

Headquarters
  
New York City

Industry
  
Digital Media

Website
  
defymedia.com

Founded
  
2011

Defy Media httpsuploadwikimediaorgwikipediacommonscc

Predecessor
  
Break Media Alloy Digital

Products
  
Digital Media, Merchandise, Broadcast, Advertising Media Network, Apps

CEO
  
Matthew C Diamond (Oct 2013–)

Parent organizations
  
Viacom, Lionsgate, Zelnick Media Capital, Alloy Media + Marketing

Subsidiaries
  
Shockwave, Break Media, Clevver Media LLC, Smosh, LLC, Digital Broadcasting Group, Inc., B5media, Inc.

Profiles

Twitter

Defy Media, formerly known as Alloy Digital and Break Media, is an American digital media company that produces original online content for the 12-34 age group.

Contents

Defy media


Content

Defy Media owns and operates online brands including Smosh, Shut Up! Cartoons, Clevver Media, Smosh Games, The Escapist, Teen, Gurl, The Gloss, and Crushable, as well as Break.com, Screen Junkies, CagePotato, Chickipedia, HolyTaco, MadeMan, AllLeftTurns, TuVez and GameFront which were inherited from Break media. Each of these brands operates a dedicated website and YouTube channel. Defy Media's online program offerings include The Single Life, The Confession, Fashion on the Fly, Dating Rules, Chasing, Style Rules, Wendy, Style Setters, and The Sub.

According to ComScore, Defy counts more than 38 million followers among its owned brands, reaching 221 million unique visitors each month. Together, its channels reach over 80 million video viewers monthly.

Defy's main investors are Viacom, Lionsgate, Zelnick Media Capital and ABS Capital.

Brands

  • Smosh
  • Shut Up! Cartoons
  • Clevver Media
  • Smosh Games
  • The Escapist
  • Teen
  • Gurl
  • The Gloss
  • Crushable
  • Screen Junkies
  • Break.com
  • CagePotato
  • GameFront
  • Generate LA-NY - January 2012
  • B5 Media - April 2012
  • Digital Broadcasting Group - April 2013
  • Chickipedia
  • HolyTaco
  • MadeMan
  • AllLeftTurns
  • TuVez
  • Awe.me
  • The Warp Zone
  • AddictingGames.com

    • Awards and recognition

  • 2013 Digiday Award for Best Content Marketing Program for Chasing with Steve Aoki
  • 2012 OMMA Website Excellence Award for Alloy Digital content on Teen.com
  • 2012 W3 Gold Award for Dating Rules From My Future Self
  • 2012 Internet Advertising Competition Award from the Web Marketing Association for Smosh.com
  • 2012 Internet Advertising Competition Award from the Web Marketing Association for Dating Rules From My Future Self
  • 2011 Media Vanguard Award for the Most Innovative Use of Original Web Video for Merchandising Kmart First Day

    • Key people

  • Matt Diamond, CEO of Defy Media
  • Keith Richman, President of Defy Media
  • Barry Blumberg, Head of Content
  • Andy Tu, EVP Marketing
  • Mark Gall, Chief Revenue Officer
  • Gina DiGioia, EVP, General Counsel & Secretary

    • It employs around 400 people around the world

    References

    Defy Media Wikipedia
    (Text) CC BY-SA


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