Kalpana Kalpana (Editor)

Definition 6

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Website
  
Definition6.com

Founder
  
Michael Kogon

Headquarters
  
Atlanta

CEO
  
Jeff Katz (May 2014–)

Founded
  
1996

Definition 6 httpslh6googleusercontentcom0fkctjdrWEAAA

Industry
  
Digital Marketing, sound design, Animation studio, Post-production

Predecessor
  
iXL (1996-2001)Creative Bubble (2001-2011)

Key people
  
Jeff Katz (CEO)Frank Radice (Expert In Residence)

Subsidiaries
  
Synaptic Digital, Definition 6 Atlanta, The NewsMarket, Creative Bubble, LLC

Profiles

Google+

Definition 6 acquires synaptic digital


Definition 6 is a digital marketing agency that was founded in Atlanta in 1996. The agency received industry recognition for an online video it created in January 2010 for Coca-Cola, entitled "Happiness Machine".

Contents

About

Definition 6 is a full-service digital marketing agency. It is headquartered in Atlanta and has offices in New York City and London. The agency is backed by Navigation Capital Partners, an Atlanta-based private equity firm. In August 2009, Definition 6 acquired Creative Bubble, a video and post-production and sound engineering company based in New York. In December 2009, Definition 6 acquired Leach Communications, a public relations firm based in New York. In September 2012, Definition 6 acquired Synaptic Digital, an earned media and strategic content distributions company. Barry Sikes took over as CEO of Definition 6 from Michael Kogon on September 12, 2013.

Clients

  • Adidas
  • Aflac
  • Coca-Cola
  • ESPN
  • Fox Broadcasting Company
  • FX Movie Channel
  • General Motors
  • HBO
  • Herschend Family Entertainment
  • Hub Network
  • Mitsubishi Electric
  • MTV
  • Nickelodeon
  • Nick Jr.
  • Red Touch Media
  • Sesame Street
  • "WE tv"
  • VeriFone

    • Awards

  • CLIO Gold Interactive Award (CLIO Awards May 2010)
  • Advertising Age Small Agency Campaign of the Year for Coca-Cola's "Happiness Machine" (July 2010)

    • Former leadership

  • Jonathan Accarrino (2010-2013) - On June 24, 2010, Definition 6 hired Jonathan Accarrino from NBC Universal, where he was responsible for all social networking promotion, training, and account voice development for on-air and online talent, franchises, and NBC Universal executives.
  • Alfred Leach (2009-2012) - Definition 6 acquired PR firm Leach Communications in December 2009.

    • References

    Definition 6 Wikipedia
    (Text) CC BY-SA


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