Decoding Communication

Decoding Communication is a book on theories and modern practice of communication by N. Chandramouli published by TRA publishing in 2012. It elaborates on "Communication Fundamentals", "Models of Communication" and studies the "Future through Communication". It draws on several theories including concepts of meme from Richard Dawkins 1976 book The Selfish Gene, the book builds on theories of Brand Trust, Brand Appeal, Perception and Propaganda. The books applies concepts of conservation to communication showing the importance of Sustainable Communication to the future of mankind. Chandramouli is also the author of The Brand Trust Report, India's Most Attractive Brands and India's Most Reputed Brands.