Industry Fast Food | ||
Headquarters Ningxia Hui Autonomous Region Area served Ningxia Hui Autonomous Region | ||
Dao Yi Bing Noodle Concern refers to a chain of noodle kiosks around Ningxia, China. The kiosk sells a variety of noodle types particular to Ningxia Hui Autonomous Region and provides a resourceful street food to the residents of the said province. The noodle concern has 35 kiosks across Ningxia and it's surrounding regions and receives prefecture level subsidies.
The corporate logo refers to a stylised Chinaman's cranium with a conical hat sporting a Fu Manchu moustache. Next to the mascot, the letters '龘䲜靐' are sported, literally meaning 'Dá yè bìng' in Pinyin. This corresponds to the anglicisation of the company name; Dao Yi Bing Noodle Concern.
References
Dao Yi Bing Noodle Concern Wikipedia(Text) CC BY-SA