|Name Daniele Lopes|
Similar Cibele Dorsa, Anderson Bigode Herzer, Ana Cristina Cesar
Daniele Alves Lopes was a Brazilian teenager who jumped to her death from an office building in São Paulo's central business district. She was 16 years old. The suicide was filmed in its completion by a Brazilian news show, Aqui Agora (Here Now) and shown on the SBT network. This broadcast lead to skyrocketing ratings, and a national conversation about the sensationalized, violent and amoral nature of that news show.
On July 5, 1993, Daniele Lopes, despondent from a recent romantic break-up, climbed out on a 7th story parapet of an office building where she worked as a receptionist. While contemplating her fate, police and a news crew arrived and started filming. The events were filmed until right after the girl jumped, but the scene was cut before she reached the ground.
When the spontaneous and unedited footage was shown on Brazilian national television, it caused a huge spike in ratings. Lopes' youth and broken heart may have romanticized and contributed to the interest in the incident.
An edited version of the suicide was also shown on American television, with commentary.
The Brazilian psychiatrist Jacob Pinheiro Goldberg was a prominent critical voice of the broadcast, stating it may cause a societal desensitization effect, and psychoanalyst Jurandir Freire Costa referred to the media as vultures. Other communication experts were also critical.
In 1994, the Alves Lopes family reached a 1.05 million dollar settlement with SBT network for moral damage.