City Cebu City Branding 93.9 iFM Cebu | Broadcast area Central Visayas Frequency 93.9 MHz | |
Slogan Ang Bestfriend Mo!
LR, Lahi raaah! First air date 1978 as (as DYXL-FM 93.9)
1999 (as 939 XLFM)
2002 (as 93.9 iFM) | ||
DYXL (93.9 FM), under the brand 93.9 iFM Cebu, is a music FM station owned and operated by Radio Mindanao Network in the Philippines. The station's studio is located at the RMN Broadcast Center, G/F Capitol Central Hotel and Suites, N. Escario St., cor. F. Ramos Ext., Capitol Site, Cebu City, and transmitter is located at Brgy. Kalunasan, Cebu City. It operates 24/7 and except Holy Week of each year where it signs off at midnight of Maundy Thursday until 4:00 AM of Easter Sunday.
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DYXL: 1978 - 1999
DYXL-FM was the first FM station in the provinces of Central Visayas Region in 1978, it was owned and operated by Radio Mindanao Network (RMN). Its format with Hot AC, Pop music & OPM hits.
939 XLFM: 1999 - 2002
In 1999, it was reformatted to 939 XLFM "Live it Up!". The format of the music is Contemporary hit radio (CHR) format, broadcasting on a 17-hour basis from 4:00 AM to 9:00 PM. At that time, the station was previously located at the 2/F Gold Palace Bldg., Osmeña Blvd., Cebu City.
After 3 years, 939 XLFM signed off for the last time.
93.9 iFM: 2002 - present
On May 16, 2002, DYXL-FM was relaunched as 93.9 iFM & catered to class A, B, C, D & E market, the main format of the station is Hot AC and OPM hits. From 2002 to 2008, 93.9 iFM Cebu began its broadcasting 20 hours daily from 4:00 AM to 12:00 MN. Then since 2008 to 2013, 93.9 iFM Cebu began its broadcasting 24 hours a day, except on Sundays where its signs off at midnight to 4:00 AM and during Holy Week each of the year where its signs off at midnight of Maunday Thursday, until 4:00 AM of Easter Sunday.
On May 26, 2012 at 6:00 PM, iFM Cebu had finally moved to its new offices and studio were located at the G/F The Professional Group Center, N. Escario St., cor. F. Ramos Ext., Capitol Site, Cebu City. Since 2013 'til the present days, 93.9 iFM Cebu broadcasts 24 hours a day, 7 days a week.
In 2014, in an all out effort to regain airwave supremacy, 93.9 iFM Cebu reinvented itself once more. With extreme pressure from management, all iFM stations are now gearing up to a more localized approach thus eventually coming up with local tagline and programs. As of this writing 93.9 iFM Cebu is now using the slogan "LR, Lahi raaah!".
On November 9, 2015, 93.9 iFM Cebu and provincial stations launched its new logo and slogan, "Ang Bestfriend Mo!".