Kalpana Kalpana (Editor)

DYQC

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City
  
Cebu City

Branding
  
106.7 Home Radio Cebu

Broadcast area
  
Central Visayas

Frequency
  
106.7 MHz

Slogan
  
"The Home of the Millenials" "The Music of Now"

First air date
  
1995 (as Home Radio) March 17, 2014 (as the first iteration of Home Radio Natural) November 17, 2014 (as the 2nd iteration of Home Radio Natural)

DYQC, broadcasting as 106.7 Home Radio Cebu, is the music FM station of Aliw Broadcasting Corporation. Its studios are located at G/F Fortune Life Bldg., Osmeña Blvd. Cebu City, while its transmitters are located at 3/F Ludo and Luym Bldg., Plaridel St., cor. Osmeña Blvd., Cebu City. It operates daily from 5:00 AM to 12:00 MN.

Contents

106dot7 Home Radio

From 2007-2014, Home Radio Cebu carries a CHR format, a deviation from its mother station’s format Easy Listening (Adult Hits and Soft Adult Contemporary).

106.7 Natural

On March 17, 2014, Home Radio Cebu, along with the other provincial stations reformatted into a hybrid of the Hot AC/Top 40 format of the mother station, Home Radio became "106.7 Natural" as a new format. On July 3, 2014, the station was finally rebranded as Natural 106.7. On August 2014, Natural 106.7 had switched directions from Hot AC-Top 40 hybrid station to a full-fledged Top 40 station and changed its language into English/Taglish. In November 3, 2014, the brand "Home Radio", which was retired after the Holy Week, was returned as a secondary brand.

106.7 Home Radio

On November 17, 2014, the station reverted the name back as Home Radio Cebu, but the format is still the same with the nomenclature of the frequency occupied "one-o-six-point-seven".

On Easter Sunday 2015, the station was revamped once more, with a different sound and tagline execution. The current format is CHR/Top 40 music mixed with OPM, simply known as CHR Local.

Recently, the "Natural" slogan was dropped.

Website

Home Radio

References

DYQC Wikipedia


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